PARCEL FORUM '13 - October 7-9, 2013
Hyatt Regency O'Hare, Chicago

CONFERENCEADVISORY BOARDSPECIAL EVENTSTRAVEL REBATEEXHIBITORSHOW TO EXHIBITHOTEL & TRAVELPRESSCONTACT US


Educating Parcel Shipping & Distribution Professionals for the Past 10 Years...

TUESDAY, OCTOBER 23 - PRE-CONFERENCE WORKSHOPS

10:00 am - 5:00 pm

WS 100 INTERACTIVE ROLE PLAYING: Inside Parcel Rate Negotiations: Understanding Everyone's Motivation
EXCLUSIVE for qualified logistics professionals only. Back by DEMAND: Step into the real world of negotiating as seen from every angle. This highly interactive parcel negotiation workshop will let you actually take on different roles in a mock negotiation. Most of you have a good view from the shipper side but not from all the other "angles" touched by the contract. These roles will include the following: » Carrier's sales rep, sales manager, pricing manager and operations. » Shipper's EVP logistics, VP transportation, IT director, customer service manager, warehouse manager, finance manager, director of procurement and VP sales. » Parcel negotiator, the third-party consultant. During the day, we will do three negotiating sessions that will allow you to play each role. We will use real-life examples and all the data that would support a negotiation. After attending this workshop, you will negotiate parcel contracts more effectively by understanding the thinking process behind each of the roles. Guaranteed to be fun while learning a whole lot about negotiating transportation contracts! To assure our workshop attendees get maximum benefit from this session, only qualified logistics professionals will be allowed to register and participate. To be qualified, you must work in a company which ships its products in small packages. Non-qualified people would include those working in companies which supply services or products to shippers (for examples but not limited to. consultant companies, transportation companies, WMS software manufactures.) If you have questions as to whether you qualify, please call 866.378.4991 x201.

BONUS: Prizes for the "best" negotiators, or, should we say, actors!

Presenter: Rob Martinez, MQC, CMDSS, is CEO of Shipware, LLC., an innovative professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world's most recognizable brands reduce parcel shipping costs an average of 25% through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20+ years of transportation industry experience including executive positions at DHL and Stamps.com in addition to his work as an outside consultant since 2001. Rob is President of EO (Entrepreneur's Organization) San Diego, President and Founder of the Mail Systems Management Association San Diego chapter, member of ISM, NASSTRAC and NAPM and serves as a Director on multiple boards.

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WS 200 Transportation, Logistics and the Law for Parcel Shippers
BONUS Book ($150 value)

This unique, one-day course is designed to provide you with the vital information you need for minimizing risks and protecting revenues for your organization AND for your own professional growth. Our featured workshop presenter, Brent Wm. Primus, J.D., is an attorney with 39 years of experience working with shippers, carriers and intermediaries as well as a regular columnist for PARCEL. You will leave this workshop with a basic working knowledge of the laws and regulations affecting the supply chain and governing the relationships between the parties—shippers, carriers and intermediaries. A special feature this year will be a new section focusing on the legal characteristics of UPS and FedEx. Topics include the critical issues that parcel shippers are confronted with in their day-to-day activities:

  • Vicarious liability for highway accidents and deaths
  • Schramm v. Foster and the C.H. Robinson cases
  • Safety Rating System, CSA & selecting carriers to minimize risk
  • Liability for freight charges and exposure to having to pay freight charges twice
  • The elimination of required cargo liability insurance
  • PLUS, the newly passed Highway Bill (MAP-21) and how it will affect you.

By popular demand, the PARCEL Forum is inviting Brent back for the fourth time. Check out critiques of previous presentations.

BONUS: Every attendee will receive William J. Augello's Transportation, Logistics and the Law, 2nd Edition text book, a $150 value.

Presenter: Brent Wm. Primus is CEO of Primus Law Office and an attorney specializing in transportation law since 1973. He has written an ongoing column in PARCEL since 2007, providing subscribers with real-life legal experiences.

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WS 300 The Building Blocks for Operational Success
BONUS:
Tour the O'Hare area FedEx hub!

Just like when you were in school, you must build a foundation of knowledge to be successful in your career. In managing distribution operations, you must focus on certain aspects or building blocks of your facility to ensure operational success. Eliminating or ignoring one block will impact your facility and the result will be falling downward in a spiral that is much harder to regain than retain. In this workshop, led by warehouse operations expert Susan Rider, you will understand the key building blocks and investigate ideas you can implement to increase productivity and throughput. Operational success is like a puzzle, each piece works together to synchronize the best operation. Whether you are a veteran or a newcomer to the industry, you will be sure to leave this session with new ways to solve the puzzle with ideas that can drive down costs. Content Level: Moderate

Presenter: Susan Rider is a frequent speaker in the industry. She has been in the industry 20 years and always gives attendees golden nuggets so they can apply improvement tactics they've learned at the conference when they return home. Previously an executive with order picking and WMS/TMS companies (Manhattan Associates and RedPrairie), Susan currently is a consultant with Rider & Associates and recently returned from Europe, where she assisted the military in improving its distribution center. She is a board member of CSCMP and previous board member of WERC.

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WS 400 EXPERT PANEL Taking Charge of Your International Shipments
BONUS: One-to-One Consults

With the US's objective to increase exports and as the world becomes a single marketplace connected by the Internet, it not surprising that the need for learning more about international shipping is on the rise as well. We have gathered a panel of experts that will teach you everything you need to hone your skills and to strengthen your understanding of international shipment issues. The new person and the seasoned veteran will both come away with relevant and current information about:

  • What are the key elements of a corporate database for export purposes?
  • What is the harmonized system and how does it work?
  • What is the definition of country of origin?
  • Why are harmonized classification and country of origin so important?
  • What are the key export regulations every exporter should be aware of?
  • What shipment characteristics define the best international carrier and why?
  • What are the critical transportation elements of an efficient international supply chain?
  • What are essential elements of a good international returns program?
  • What third party services are available to help with exports and imports?

BONUS: You will have the opportunity for one-on-one consults with panelists to get specific information on your unique challenges.

Panelist: Tom Stanton has been a licensed customs broker since 1980. He has also worked as a forwarder, international traffic manager, customs manager and more recently as a logistics consultant with AFMS. His specialty is international supply chain analysis, customs laws and transportation savings. Tom is an expert educator on conquering the challenges of international shipping and has put together a panel of experts from every aspect of the international shipment chain.
Panelist: Tom Foley is a graduate of Stockton University and started with the United States Postal Service in 1985 as a letter carrier on Long Island, New York. Tom quickly moved into Sales and Marketing and in 1995 he helped coordinate the USPS advertising for the Atlanta Olympics. Tom then joined the International Business Unit and has concentrated on growing the USPS market share ever since. In addition to managing the USPS Global Commercial Products, Tom also works with major shippers around the country including consolidators and ecommerce shippers. Tom is considered to be an expert in his field and is the go-to person by not only USPS customers but internally as well.
Panelist: Monica Toporkiewicz joined the U.S. Department of Commerce, U.S. Commercial Service in 2002. In her capacity as an International Trade Specialist, Monica provides counseling and marketing assistance to small- and medium-sized companies that are interested in expanding business opportunities overseas. She is a member of the U.S. Commercial Service's Global Design & Construction, Automotive, Safety & Security and Trade Americas Teams, which bring together the resources of Commerce's worldwide offices. Before joining the Department, Monica worked for the U.S. State Department's Economic and Business Bureau and the U.S. Trade Representative's Europe Office in Washington, DC. A native of Chicago, Monica majored in International Studies at Illinois Wesleyan University and International Economics at The George Washington University Elliott School of International Affairs.
Panelist: Founder and President of Global Data Mining (GDM) and co‐owner of CUSTOMS Info, Matt Gersper helps businesses optimize their investments in Global Trade applications and maximizing ROI. Matt has more than 20 years experience turning unorganized and underutilized data into corporate assets managers and executives use to improve bottom‐line performance. His vision and expertise has lead to innovations that enormously increase a trade professional's effectiveness and productivity providing a direct return‐on‐investment. Matt is an enthusiastic contributor to the global trade industry as an author and frequent speaker at industry conferences and events. He also loves to hike, laugh, think, teach and hang out with his beautiful wife and four children.

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WEDNESDAY, OCTOBER 24th

8:00 am – 8:45 am

SE 101 SPECIAL EVENT Let's Get Started! Networking Breakfast
What a great way to start the day and the conference–enjoying a breakfast with your peers. Our host will kick off the breakfast with some great ice-breakers. It doesn't matter if you are an esteemed alumni or a newcomer to the PARCEL Forum, this special event will leave you motivated and networked. When you register for the conference, make sure you sign up for the breakfast since seating is limited. We want to ensure an intimate environment for the most excellent networking. First registered, first reserved.

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9:00 am – 9:45 am

TF 101 PEER-TO-PEER Getting the Most Out of Your Parcel Carrier
How many times have you heard from your carrier rep, "This is the best we can do" or "My hands are tied?" The list goes on and on. It often just does not make sense and can be frustrating at times. This session will be a guided discussion to share experiences and ideas on how to get the most value possible from parcel carriers, specifically the big two. While some contract and pricing items will be reviewed, additional topics will include carrier services, customized reporting, account support resources and invoicing. The small-medium shippers and less experienced professionals should be able to take away actionable information and the parcel veteran just may learn a thing or two as well. Content Level: Basic-Moderate

Presenter: Nathan Skiver is Transportation Manager for Abercrombie & Fitch and has 10 years of retail supply chain experience. His focus during the last five years has been parcel transportation contract and carrier management, specializing in direct to consumer and retail store delivery. Nathan is a member of the Parcel Forum Advisory Board.

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TM 201 Demystifying the Complex Shipping Environment for eTailers
The great news for online retailers is that US consumers are doing more and more of their shopping online. The bad news, unfortunately, is that online retailers are wrestling with tighter profit margins than ever before, and they are about to get tighter. The pressures of higher shipping costs and increased demand for deeper discounts are shadowed by the ominous threat of cash-strapped states to enact Internet sales taxes. Meanwhile, consumers have come to expect a different trend–lower prices. Often it's free shipping that determines the lowest cost. Effective spend management is helping some online retailers carve millions of dollars off their annual shipping expenses. How are these retailers achieving such significant savings? They are following a multi-step process that enables them to examine contracts with existing shipping providers. Here's how it works: Contract Audit, Price Benchmarking, Understanding Cost Drivers and Optimizing Shipping Modes and Service Levels. Finally, with shipping costs and operations under better control, Internet retailers can further improve their holy grail–customer service. With more packages shipping more quickly at lower prices, the retailer is in a much better position to offer competitive discounts, free shipping and even guarantee shipping times. Content Level: Advanced

Presenter: John Haber Founder and CEO, launched Spend Management Experts in 2011 in order to provide retailers, manufacturers and suppliers with technology and services to help keep shipping costs in line. For the previous five years, John was the founder and executive vice president of the transportation division at spend management consulting service NPI Financial, where he also oversaw the development of NPI's proprietary logistics software and analytical tools. Prior to NPI, John held various executive level positions at UPS, where he was instrumental in developing both internal and external profitability and activity-based costing models. John also managed the UPS Strategic Account Profitability group, which audited the pricing and profitability of UPS' top customers. He holds a BS in Political Science from the University of North Carolina.

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AT 301 Is There a Cost to Free Shipping Systems?
BONUS: ROI Analysis Tool
There are pros and cons of free carrier-provider shipping technology provided by UPS (Worldship) and FedEx (Ship Manager). There are situations where accepting this technology is beneficial and, conversely, there can also be a hidden cost such as higher fees, inability to account for shipping charges and charging back customers incorrectly for shipping charges. In this session, what carriers typically do not want you to know will be revealed so that you can make informed decisions. Discover how multi-carrier shipping software aids in acquiring lower contract rates, better managing and optimizing overall transportation spend and producing labor savings. Find out where utilizing free shipping software makes financial sense. BONUS Receive an ROI analysis worksheet to enter data relevant to your situation to determine which system is right for you. Content Level: Basic-Moderate

Presenter: Jim LeRose, Principal, Agile Network NYC Metro, is a seasoned TMS (Transportation Management Software) solutions provider and recognized industry consultant with over 25 years of experience. Jim has helped hundreds of organizations get visibility and control over their enterprise transportation spends for the purpose of managing and reducing these costs. Formerly at Pitney Bowes Distribution Solutions, Jim is Principal at Agile Network, a group of logistics systems integrators and transportation consultants. Jim is head of marketing for AgileShip for QuickBooks, a unique integrated third-party multi-carrier shipping app designed exclusively for QuickBooks users. Jim is also President of Advantaship.com, the first-ever shippers' savings club, and he has authored articles in Business Week, PARCEL and has a column in Mailing Systems Technology. Jim's domain expertise spans companies including FedEx, UPS, USPS, DHL and LTL/TL. During his career, Jim has provided services and/or solutions for companies such as Intuitive Surgical, Stryker, Audiovox, Panasonic, Movado and many others.

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EO 401 From On-premise to SaaS: Which TMS Is Right for Your Operation?
Transportation Management System (TMS) deployment is changing: APIs, web services, SaaS applications are changing the way we deploy, integrate and interact with transportation technology. But before you unplug your server and reach for the "Cloud," learn about the critical differences of application deployment and the cost/benefit realities between SaaS and on-premise models. We will explore the "pros & cons" of on-premise, hosted and SaaS TMS deployment in a variety of shipping environments, such as warehouse, desktop and corporate. You will learn how overall functionality, integration speed, application performance and data security can affect your company's decision-making process. You will also gain a deep understanding of how to calculate total cost of ownership and ROI for each of these deployment models. Also gain insight into how to make your operation more efficient, reduce costs and gain greater visibility throughout your total organization. This session is a must for any company looking to deploy or upgrade a TMS solution in the couple of years and for those who want to better understand how technology is revolutionizing transportation management. Content Level: All

Co-presenter: John J. Kruzan has spent over a decade in transportation with senior positions in business development, sales and marketing. John has created new business channels, technology initiatives and partnerships for both express carriers and software firms, specializing in transportation management. John currently serves in Shipping Solutions Marketing with Pitney Bowes' Distribution Solutions (PBDS).

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PL 501 What's in It for Me? How to Effectively Lead Change in Your Organization
BONUS: Book
The only thing constant in life is change. This is certainly true in every successful organization. However, some organizations are much more effective at implementing change than others. Nowhere is this truer than in the highly volatile transportation industry. Between regulatory changes, competitive pressures and higher client industry awareness, those that don't embrace change are doomed to be also-rans. This session will cover the most basic premise for effective change, "What's in It for Me?" You will leave this session with a better understanding of change psychology as it effects your organization. You will be able to recognize the four stages of resistance and continue with the three stages of creating change advocates. Our speaker is currently writing a book which if printed by the Forum, you all will receive a complimentary copy. Otherwise, complimentary copies of the white paper will be available. Content Level: Basic-Moderate

Presenter: Moe Glenner is President of PURElogistics, LLC, a supply chain, logistics and transportation consulting firm. He has over 20 years experience in a wide variety of logistics fields, most recently as Director - Global Logistics for Steel Warehouse, LLC, a multi-billion dollar international steel service center. His mission is one of education and advocacy and as such makes available on his company's website sales-pitch-free white papers, blogs and e-news designed to better educate the shipper community.

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PA 601 A Game of Tetris: Packaging Optimization
In order to achieve effective cost savings, parcel contents must be effectively arranged to fit into the smallest size carton. The process is very much like a three-dimensional game of Tetris. When workers have a visual road map to steer them, accuracy is also significantly increased. Review of a case study will show how with the Packaging Optimization process in place, order accuracy was increased to 99.9%. In addition, the labor required to assemble the packages was optimized by nearly 150%. And the consolidated cartons stayed within the dimensional weight range determined by the small package carrier. Further, find out how the smaller packages are placed into larger containers and stayed within the defined dimensional weight in order to take advantage of volume discounts. Consolidated parcels can be shipped at a significant discount–up to a 40% savings, a significant savings when multiplied repeatedly across the entire supply chain. The competitive advantage is clear. In an industry where each cumulative discount directly correlates to the bottom line, such cost-saving measures are essential to come out on top. Content Level: Basic-Moderate

Presenter: Tom Zinner is the Director of Supply Chain Software at transportation software provider Descartes. Tom is the primary software architect behind the company’s Purchase Order Direct technology that adds global supply chain capabilities to its broad range of premiere logistics software. Prior to joining Descartes, Tom worked to advance global software solutions for teams in Africa, Europe and Asia as well as comprehensive supply chain technology initiatives in North, Central and South America. In addition to key projects in international textiles recycling, Tom has developed a labeling software solution for which he owns a US and international patent.

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10:00 am – 10:45 am

TF 102 EXCLUSIVE SURVEY RESULTS PARCEL Regional Carrier Survey Results Unveiled
Are regional carriers a cost-effective and reliable alternative to UPS and FedEx for your business? While most volume shippers are aware of the major regional carriers, migration from the Big Two to the regional players has been relatively slow. PARCEL Magazine collaborated with the parcel experts at Shipware to conduct a national survey of shippers to understand shippers' sentiments and experience with regional carriers. We will reveal results to the most comprehensive survey ever conducted on regional carrier market adoption. Survey results produced a "best practices" group that led all survey respondents in various categories. Find out how you compare with leading companies as we reveal: » The major regional players and their market share. » What sized shipper tends to give the regionals a try. » What advantages do the regionals offer over the Big Two. » How shippers give a percentage of their parcels to the regionals and still maintain your FedEx and UPS volume discounts. » And more! Content Level: Basic-Moderate

Presenter: Rob Martinez, MQC, CMDSS, is CEO of Shipware, LLC., an innovative professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world's most recognizable brands reduce parcel shipping costs an average of 25% through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20+ years of transportation industry experience including executive positions at DHL and Stamps.com in addition to his work as an outside consultant since 2001. Rob is President of EO (Entrepreneur's Organization) San Diego, President and Founder of the Mail Systems Management Association San Diego chapter, member of ISM, NASSTRAC and NAPM and serves as a Director on multiple boards.

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TM 202 Is Your Parcel Contract Gaining or Losing Value?
Having a competitive parcel contract is about so much more than just rates. Over time, a parcel contract can actually lose part of its value and start working against the shipper. Knowing how to protect your parcel network from contract erosion is the key to maintaining a competitive contract. As your network changes, your parcel contract should have the flexibility to change as well. This session will show attendees how to make sure that the valuable components of their parcel contract don't get eroded over time. Learn ways to get your contract back on track by focusing on key areas such as contract language, carrier commitments and surcharges. Content Level: Advanced

Presenter: Mike Lambert is Vice President of Consulting Services for Green Mountain Consulting. Mike is responsible for the development and execution of the strategic solutions contained within GMC’s Parcel Spend Management service, including spend analytics, network optimization and contract management. He holds a Bachelor of Science Degree in Industrial Engineering from the University of Tennessee and a Master of Business Administration from the University of Memphis. Prior to joining Green Mountain in 2007, Mike held the position of Engineering Senior Manager at FedEx Global Supply Chain Services where he was recognized with FedEx’s highest honor, the Five Star Award, for his leadership and involvement in implementing FedEx’s Critical Inventory Logistics service offering. He also worked for FedEx Express, where he developed cost models and saving opportunities for FedEx’s pickup and delivery network. Complementing his transportation experience, Mike also worked in manufacturing and distribution positions at Williams-Sonoma, Nike and Milliken & Company.

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AT 302 How Technology Can Leapfrog Your Business into the Global Marketplace
As the world of domestic ecommerce becomes increasingly competitive, online retailers are looking beyond US borders to market and sell their products to an audience that makes up 95% of the world's population. While the potential revenue of selling internationally is significant, getting started can be a daunting proposition—currency barriers, regulatory barriers and customs duties and tariffs to understand, let alone cross-border shipping and fulfillment issues. In the face of these challenges, learn about products and services offered by the U.S. Postal Service that make shipping to international locations cost-effective and meet a variety of delivery needs. Find out how to simplify the complexities involved with shipping product to international customers and the tools available to businesses that help make this process simple and manageable. Then discover how to take the guesswork and manual labor out of completing international customs forms, increase the efficiency with which packages pass through foreign customs, understand restricted and prohibited items for various countries and keep international shipping costs under control and more. Content Level: All

Co-presenter: Amine Khechfe is responsible for directing all aspects of the DYMO Endicia business unit as well as managing its position within the Newell Rubbermaid Technology Global Business Unit. Under his leadership, DYMO Endicia has grown dramatically and broadened its offerings while maintaining its culture of strong innovation. Amine co-founded DYMO Endicia in 1987 and, spanning his career, has held a variety of management roles in engineering, management consulting, software development, marketing, business development and sales engineering. Amine earned a Bachelor of Science degree in Engineering from Worcester Polytechnic Institute and a Master of Science in Engineering from Stanford University.
Co-presenter: Frank Cebello joined the Postal Service in January of 2007. During his tenure, he has developed the Global Business Sales organization into a specialized and highly successful team that has had great success in growing international commercial revenues. Prior to joining the Postal Service, Frank had a long career with DHL Express where he was the District Sales Manager. Previous executive sales experience at DHL includes several years as an Area Sales Manager and District Sales Manager where he built and led several successful sales teams and negotiated global service agreements for several large clients. Prior to DHL, Frank worked for TNT Express Worldwide where he also held several executive sales positions. He holds a B.A. in Managerial Studies from Rice University.

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EO 402 Inevitable Surprises: Managing Risks and Crises—A 12-Step Approach
No one company can deliver end-to-end products and/or services in today's complex business environment. Therefore, most organizations have a supply chain that is a mix of competencies, from manufacturing to operations to transportation, and this has created critical supply chain interdependencies. What happens if your transportation partner or packaging supplier experiences a crisis such as a strike or weather-related interruption? What is your responsibility in assuring you have a continuity plan in such cases? The greatest failure of most supply chain risk management programs is that they cannot de-center. That is, they cannot see the risk from different perspectives internally or externally. We will examine techniques that you can use to help assure an integrated supply chain continuity or risk management program. Key points include: "situation awareness"—how to get it, how to keep it current; "future-proofing" and "active analysis" methodologies that integrate risk management techniques at three critical levels (strategic, operational and tactical); and the use of "horizon scanning." You will leave this session with 12 Steps to get from here to there and buffer your enterprise from risk by integrating risk management as a way of doing business throughout the "Value Chain." Content Level: Moderate-Advanced

Co-presenter: Geary Sikich is a Principal with Logical Management Systems, a consulting and executive education firm with a focus on enterprise risk management and issues analysis. Prior to founding Logical Management Systems in 1985, Geary held a number of senior operational management positions in a variety of industry sectors. Geary served as an intelligence officer in the U.S. Army, responsible for the initial concept design and testing of the U.S. Army's National Training Center and other intelligence related activities. Geary holds a M.Ed. in Counseling and Guidance from the University of Texas at El Paso and a BS in Criminology from Indiana State University. Geary serves as a faculty member at The University of Nevada Reno and Norwich University. He teaches Enterprise Risk Management (ERM) and contingency planning electives in the MSBC program, including "Value Chain" Continuity, Pandemic Planning and Strategic Risk Management. Geary is a frequent speaker on high profile continuity issues, having developed and validated over 2,500 plans and conducted over 275 seminars and workshops worldwide for over 100 clients in energy, chemical, transportation, government, healthcare, technology, manufacturing, heavy industry, utilities, legal & insurance, banking & finance, security services, institutions and management advisory specialty firms.
Co-presenter: Dave Flora is a Principal of Firestorm based in Chicago. Firestorm is a national leader in crisis management, vulnerability analysis/threat assessment and business continuity.

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PL 502 CASE STUDY How Karmaloop Resolved Growing Distribution Issues
When faced with explosive growth as an online retailer, identifying a best-in-class 3PL partner is one of the most critical decisions an organization can make. Where do you start? What are the criteria that must be met to achieve a best-in-class agreement with your 3PL partner? How can you improve process? How does your organization control distribution costs? How do you evaluate one 3PL from another? Any company experiencing growth will at some point find themselves in the position of needing to increase capacity, enhance distribution options and flexibility while reducing the costs out of warehousing, inventory control, picking, packing and shipping orders. And that's exactly the challenge Karmaloop faced in its warehouse operations. Learn from Karmaloop's Director of Operations & Customer Service along with their logistics consulting partner of how they explored different options for search, selection and implementation of their best-in-class 3PL program. Then discover key elements for each step in this process as well as approaches to consider if you are in the midst of changing from one distribution fulfillment partner to another. Leave this session knowing the most critical considerations, steps to take in process, measurement of potential partners and ideas for enhancing distribution flexibility while decreasing costs. Content Level: Moderate

Co-presenter: Thai Khammanyvong is Director Customer Service & Outbound Operations at Karmaloop. As a first generation Asian-American, Bounthay "Thai" Khammanyvong has certainly made his mark on the business of logistics. His extensive business background including various positions as Continuous Improvement Manager, Client Relations Manager, Customer Support Manager and Director of Operations has paved the way to his current position as the head of outbound and inbound operations at Karmaloop, a multi-million dollar online retailer. Thai believes in a transparent, structured and best-in-class business model and has developed a set of "Best Practices" for his 3LP search and selection, a most critical decision for his organization which is undergoing explosive growth. It has been through his keen understanding of logistics management and dedication to extensive research, trials and hard work that has allowed his formula to succeed.

Co-presenter: Patricia Hester, Vice President, Navigo Consulting Group, started her career in the transportation industry in 1987 and has accumulated extensive experience on both the carrier and shipper side of the business. Her positions with a leading carrier included regional management covering the Northeast corridor, coupled with senior leadership positions in management, high performance team development, market development, operations, and customer service. Patti joined Navigo Consulting as Vice President in 2009.

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PA 602 CASE STUDY UPDATE How Improvements in Packaging Can Improve Your Bottom Line
Back by popular demand, Dean Arnold will let you know what National Instruments has been up to over the past year. Last year, Dean shared NI's campaign to reduce its packaging to comply with a green initiative and to deal with the effect of dimensional weight costs. In this session, he will reveal the continuing progress and how further improvements in packaging have led NI to reconsider many of its legacy concepts around packaging, justifying the need for its own packaging test lab. Find out how NI's packaging improvements have had a positive effect on cost and how you can use these simple concepts to lower shipping costs through packaging. Content Level: Moderate

Presenter: As global traffic manager of manufacturing, Dean Arnold oversees the National Instruments' worldwide manufacturing logistics moves. He also consults other departments within NI in their logistics decisions including procurement, production, marketing, sales and operations. In his current role, Dean is involved in team efforts in continuously improving customer satisfaction, lowering logistics costs, improving logistics efficiency, reducing quoted product lead times, as well as trying to reduce inventory levels through logistical solutions. In addition, Dean has worked closely with the procurement and production planning teams to increase efficiencies in NI global supply chains. He had a key role in moving NI's centralized distribution center in Europe from the Netherlands to Hungary, implementing direct model parcel shipping to NI's major markets. Dean joined NI in 2002 as traffic manager. He has since held the positions of shipping manager, packaging manager and export manager. Prior to his work at NI, Dean held several supervisor positions at UPS over a nine-year period. His last position at UPS was as international account executive. He holds a Master of Science in Management from Troy State University and a Bachelor's Degree in Business Management from Louisiana State University.

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11:00 am – 11:45 am

TF 103 EXCLUSIVE SURVEY RESULTS How to Calculate Total Shipping Costs
When someone in your company asks, "What is the cost to ship a package?" how do you respond? Is it the cost of transportation only; transportation and packaging; transportation, packaging and labor to pack the box; or all of that plus overhead of the dock and equipment maintenance? No doubt, almost every shipper has a different way of calculating shipping costs. But now, you can find out what just what your peers are doing as we divulge the results of an exclusive survey conducted by PARCEL and Navigo Consulting Group. We will explore what is included in determining fully landed shipping costs and what is the industry standard. Find out what techniques you should employ. Content Level: Basic-Moderate

Presenter: Tim Sailor is founder of Navigo Consulting Group, which specializes in contract benchmarking, distribution analysis and carrier negotiations. Since 1995, Navigo has reduced its clients' shipping costs by more than 30%. Tim was recently recognized as a Distinguished Logistics Professional by the American Society of Transportation and Logistics, Inc. and has been in the transportation industry for over 20 years. Tim has been a keynote speaker and presenter at Mailcom, the Institute for Supply Management (ISM), Council of Logistics Management (CLM), PARCEL Forum, various Mail Services Management Association chapter meetings and IRCE. He has been published in Logistics Management, Journal of Commerce, Mailing Systems Technology, Multichannel Merchant, Air Cargo World, PARCEL and Traffic World.

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TM 203 PEER PANEL What Are Your Peers Doing when It Comes to Regionals?
Listen in on a panel of fellow shippers who will discuss the value of utilizing regional parcel carriers. Our panelists for this Q&A come from various backgrounds, industries and schools of thought. They will share the value they find in leveraging the core competencies and focused expertise of various regional parcel carriers. Go inside each company to understand their distribution patterns, the value that regional parcel carriers bring to their specific transportation strategies and how using regional carriers allows them to maximize their supply chains. After learning how they have capitalized on broadening their strategies to include regionals, ask any questions you have. Your peers are here to share their experiences with you. Content Level: All

Panelists: Mike Bollman – Amway; Randy Abood – Dealer Tire; Kevin Peters – Dealer Tire; Tony Byrne – UR Source

Moderator: Kent Szalla is General Manager of PITT OHIO's GROUND service, a regional mid-Atlantic parcel and small package delivery service located in Pittsburgh. PITT OHIO's GROUND service is a subsidiary of PITT OHIO. Kent's 17 years of management, consulting and information technology experience spreads across a variety of supply chain industries including manufacturing, warehousing and transportation. He has implemented major enterprise projects within these industries and has been with PITT OHIO for nearly 10 years. At PITT OHIO, Kent was IT Director of Business systems until July 2009 when he moved into PITT OHIO's GROUND service and is responsible for running all aspects of the division, which has heavy information technology and process requirements. Kent received his Industrial Engineering and Liberal Arts degrees from The Pennsylvania State University in State College, Pennsylvania and graduated with an Executive MBA from the University of Pittsburgh in August 2008.

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AT 303 Achieving Transportation Visibility from Source to Consumption
Visibility from supplier to end consumer is critical to creating an efficient, profitable and responsive supply chain. This presentation takes an in-depth look at the ways to properly manage shipping activities and enhance transportation visibility using systems, databases and proper reporting. Attendees will learn how to define and establish reporting metrics and how put that data into action. We'll also examine the pros and cons of push vs. pull supply chain approaches. Content Level: Basic-Moderate

Presenter: Joe Wilkinson is Director of Transportation Services at enVista. He has over 15 years of experience across all modes of transportation including parcel, LTL, rail, ocean and air freight. He works with clients to advance profitability and corporate objectives, optimize and increase efficiencies of transportation and logistics activities and communicate financial and strategic concepts across the organization. He is a leading expert in parcel shipping and pricing practices and has negotiated literally hundreds of parcel agreements from both sides of the table–carrier and shipper. Some of the customers he has worked with include 800Flowers, Warner Music Group, The Hillman Group, See's Candies, Leonard Green & Partners and Brown Shoe. Prior to joining enVista, Wilkinson was a senior pricing analyst with FedEx. He has also held positions in the investment and mutual fund industry. He has a Bachelor's Degree and Master's Degree in Business Administration from West Virginia University. Wilkinson is a frequent speaker at industry events on transportation savings and negotiation topics. Outside of work, Wilkinson is a musician and woodworker, combining both to create custom made drums.

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EO 403 Getting Your Operation Ready for the New Era of Distribution
TBD

Presenter: Susan Rider is a frequent speaker in the industry. She has been in the industry 20 years and always gives attendees golden nuggets so they can apply improvement tactics they've learned at the conference when they return home. Previously an executive with order picking and WMS/TMS companies (Manhattan Associates and RedPrairie), Susan currently is a consultant with Rider & Associates and recently returned from Europe, where she assisted the military in improving its distribution center. She is a board member of CSCMP and previous board member of WERC.

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PL 503 POWER SESSION Conquering the Two Biggest Challenges in Logistics, Today: PART 1: Managing in Today's Secrecy
After attending Brette Hardison's workshop last year, one of the PARCEL Forum advisors said that he uses something he learned from her every day on the job. So, we are bringing Brette back to tackle the biggest management issues that can affect your distribution center's success. In the first part of this Power Session, she delves into secrecy. As technology changes, so does the need for some businesses to keep intellectual property closer to the highest level of their organization. This change has dealt a new challenge to managers: "Managing in Secrecy." You will leave this session with ways to motivate, energize and set expectations among your team while still protecting the intellectual property and interests of your company. Content Level: All

Presenter: Brette Hardison joined enVista in April 2008 as Human Capital Manager and has expanded her expertise to Consultant to help advance enVista's catalog of client services to include Strategic Management Consulting. Her background is working with managers interested in learning more about process changes, training and development and other strategic initiatives. Before joining enVista, she worked in manufacturing and aerospace assisting companies in large scale project management and other strategic initiatives. Hardison has successfully managed several Human Capital projects and is actively engaged with enVista's Supply Chain Strategy Consulting team on numerous client projects. Hardison has a Bachelor of Business Administration from Texas A&M University. She is an active member of the Society of Human Resources Management (SHRM) and IndySHRM and has earned Certifications in Integrity Selling, Integrity Services and Appreciative Inquiry.

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PA 603 Stop Losing Customers, Time & Money: Package Testing
How would you like to make your customers happy, save money and save you and your customers time from chasing problems? It's easy if you know how products get damaged and how package testing can recreate those scenarios. But once the package is tested, what do you do? The information gathered from a test may allow you to predict potential problems prior to shipment, determine what hazard is causing damage, determine if the damage is a result of poor packaging or poor handling and improve packaging or handling procedures to address the damage causing hazards. You'll be well prepared to tackle packaging issues after this session with an understanding of package testing and how it relates to the distribution environment, knowledge of different test standards and test methods available and information on of some non-standard approaches that can be used when standards fall short. Content Level: Basic

Presenter: As a senior engineer at Pira International, Steve Dely has provided technical guidance and consulting services to fortune 500 companies in various industries including food and beverage, consumer goods, medical, industrial, military and automotive, helping save millions of dollars through damage prevention and cost-cutting measures. He is an expert in transport package testing and testing standards with extensive knowledge of ASTM, ISTA and various other test protocols.

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12:00 pm – 12:45 pm

TF 104 What Role Should the USPS Play in Your Transportation Strategy?
Join Marc McCrery, USPS Manager of Specialty Products, to learn about all the new products and services the Postal Service has specially developed to meet the needs of today’s shippers. The USPS is literally “pushing the envelope” with an expanded envelope suite for shippers, including the lightweight, densely packable Priority Mail Padded Flat Rate Envelope as well as Priority Mail Regional Rate Boxes, which allow you to ship up to 25 pounds within 600 miles at a highly competitive price. These services and more are aimed at meeting consumer demands for free shipping without increasing transportation costs. Also find out how the USPS has “jumped into the Cloud” and other new technologies to aid in returns, in-transit visibility and payments. Attend this session to find out which parcels are ideal for USPS handling to strengthen your transportation strategy and how it can help business shippers of all types strengthen their transportation strategy. Content Level: All

Presenter: A 22-year veteran of the U.S. Postal Service, Marc McCrery is Manager of Specialty Shipping within Domestic Products, with responsibility for Express Mail, Priority Mail documents and lightweight parcels. He came to that role with experience in several Marketing and Operations functions at USPS. After obtaining his Industrial Engineering degree at the University of Wisconsin, he joined USPS as a specialist, training in Des Moines, IA and Harrisburg, PA. He subsequently worked in groups responsible for processing and distribution and Bulk Mail Center operations, as well as those responsible for operational requirements, including all mail preparation standards that impact operations and all operational testimony for Postal Rate Commission proceedings. In 2003, Marc was named Manager of Business Mailer Support within Marketing, and a year later he assumed the role of Manager of Operational Requirements and Integration. More recently, Marc served as Manager, Express Mail Operations and Acting Senior Vice President of Strategy and Transition. Marc has a Bachelor of Science Degree from the University of Wisconsin and a Masters in Business Administration from the Sloan School of Business at The Massachusetts Institute of Technology.

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TM 204 How to Turn Your Data into Dollars
Ever been to a foreign country, but didn't speak the native language? Good luck finding the restroom! Consider this session a tutorial on how to "speak the language" relative to your carrier shipping data. After this session, you will be able to break down that data to provide information directly to the carriers in a language they can understand, thus enhancing communication and improving results for your business. You will understand the importance of determining the weighted mix of ground commercial and ground residential data, learn how to perform a zonal analysis to better understand costs to carriers from short-zone versus long-zone shipments and, to make sure you are using the optimum services for delivery of your products, you will delve into the data needed by carriers to analyze SurePost and SmartPost options as well as non-incumbent carriers. Best of all, you will find out how to culminate this data into manageable reports, enhancing your ability to accurately determine the true value of new carrier offers. Content Level: Moderate-Advanced

Presenter: Throughout Travis Burt's long and successful career in the shipping industry, he has amassed a wealth of knowledge and experience. After a 23-year career, Travis left UPS as a Senior Sales Executive and co-founded the Transportation Impact team. Leveraging this experience, Travis is able to negotiate superior discounts and uncover hidden fees; ensuring customers receive optimal business results.

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AT 304 CASE STUDY How Mobile Technology Can Improve Customer Service
Improving customer quality and enhancing environmental sustainability are two major business goals today. In fact, new mobile investments will oftentimes focus on delivering ROI in these two areas. During this session, we will reveal how mobile technologies are making the distribution processes for two logistics leaders more profitable and more environmentally friendly. One, a large distributor in the US, identified a need for increased mobility of its work­ers. They have also improved their environmental performance by using a scanning system that drastically reduces paper use. Second, a company in Spain approached us with a common problem: how to improve customer service and improve reliability of quick response. We will demonstrate how using new technologies, including RFID, improved customer services. Content Level: Moderate

Presenter: Mike Maris is the global leader and Senior Director for Motorola's Industry Solutions group, leading the Transportation, Distribution and Logistics vertical. Mike has more than 30 years in the supply chain industry, concentrating on transportation & logistics, distribution and manufacturing operations. Prior to joining Motorola, Mike's professional experience includes Vice President and Chief Operating Officer positions with leading supply chain management software companies. Additionally, he managed distribution center operations for a large US retailer. As a member of the Council of Supply Chain Management Professionals (CSCMP) and the Warehouse Education Research Council (WERC), Mike has been actively involved in the support of local chapters. He is frequently a guest speaker at numerous Supply Chain trade associations and conferences throughout North America, Europe and Asia-Pacific, and was most recently named to Supply & Demand Chain Executive "Pros to Know." He received his B.S. from Purdue University and his Masters Degree at Central Michigan University.

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EO 404 Cut Operational Costs by Using Analytics
With the advent of software such as Oracles Business Intelligence and data cubes, the static reports generated for operations and accounting have gone the way of the dinosaur. Utilizing actual data from an internet retailer, this interactive presentation will provide views into real shipping operations. In this session, you will find out how analytical functionality can change the way you view your shipping operation and provide you with new opportunities for lowering costs and improving efficiencies. Content Level: Moderate

Presenter: With over 11 years in the parcel shipping industry, Peter Starvaski is a recognized industry expert in parcel shipping; having authored numerous articles and whitepapers and is a sought-after speaker on the subject. Peter has been with Kewill for 10 years and is currently Director, Product Management for Shipping Products. He has an undergraduate degree in Electrical Engineering from Nichols College, was also on the Leader's From Manufacturing Knowledge Transfer Committee at MIT and completed a certificate program at MIT on Leadership in Manufacturing. Prior to Kewill, Peter held a variety of positions most notably in engineering and management for Intel and Digital Equipment Corporation.

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PL 504 POWER SESSION Conquering the Two Biggest Challenges in Logistics, Today: PART 2: Managing a Multi-Generation Workforce
In Part 2, Brette conquers the other big challenge–learning new skills to manage a four-generation workforce. While older generations tend to be more verbal in their communication, young people just entering the workforce tend to be more visual and text-oriented. Attend this session to learn the tools and tips to manage Traditionalists, Baby Boomers, Gen Xers and Millennials. Productivity, employee sustainability and quality performance depend on how well you can communicate and motivate different generations. You will leave understanding the differences in each generation's perspectives, styles and expectations, allowing your team to leverage the differences between the generations, instead of just eliminating conflict. Content Level: All

Presenter: Brette Hardison joined enVista in April 2008 as Human Capital Manager and has expanded her expertise to Consultant to help advance enVista's catalog of client services to include Strategic Management Consulting. Her background is working with managers interested in learning more about process changes, training and development and other strategic initiatives. Before joining enVista, she worked in manufacturing and aerospace assisting companies in large scale project management and other strategic initiatives. Hardison has successfully managed several Human Capital projects and is actively engaged with enVista's Supply Chain Strategy Consulting team on numerous client projects. Hardison has a Bachelor of Business Administration from Texas A&M University. She is an active member of the Society of Human Resources Management (SHRM) and IndySHRM and has earned Certifications in Integrity Selling, Integrity Services and Appreciative Inquiry.

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PA 604 CASE STUDY New Measurements = Lower Packaging Costs
Boston Scientific took a fresh look at how packaging design measures have been applied. They found that conventional thinking led to the use of very high TM assurance-level assumptions that resulted in overly robust packaging costs and packaging that was not customer-friendly. Learn from them how emerging measurement techniques have provided new data which changed the TM limits which allowed for new package design which reduced cost and improved the customer experience. Learn these new measurement techniques and the new field tools which can help you potentially change TM assurance levels to a more realistic requirement. Content Level: Advanced

Presenter: Jim Peck joined Boston Scientific Corporation (BSC) as a Principle Engineer in Packaging Engineering Exploratory in 2003. He has been instrumental in the research and development of high-barrier package systems for DES products, creating new field measurement methodologies for BSC distribution metrics and ongoing identification of key technology fronts for BSC packaging applications. Jim serves as an adjunct SME to the CRM Package Department and consultant at large for global BSC sites in several categories including (TM's, cushioning theory, Tyvek olefins and heat seal processing of flexible polymers). Jim has received both PTI and Outstanding Achievement Awards at BSC. Jim holds two degrees from Michigan State University and has worked for Fruehauf-Tool design, 3M-Staff Engineer, Technical Service and New Business Ventures and J&J-Advanced Technologies applied research programs. His experience and knowledge is diverse in the field. Jim has been granted eight patents with several impending. Outside activities include antiquing, swimming and his grandchildren.

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THURSDAY, OCTOBER 25th

8:00 am – 8:45 am

TF 105 The Secrets to Negotiating Carrier Contracts
There are two equally important parts when you negotiate carrier contracts–rates and terms. And when you leave this session, you will take with you the strategies to negotiate best-in-class carrier pricing as well as the terms and conditions of your contract. Learn what the top 15 pricing components are and how they affect the pricing in your contracts. How do you know the carrier's proposal is "best in class" or not? Learn where you can get all the data to put together an effective RFP. Also find out what is the best way and when is the best time to negotiate with your carriers. You will learn "insider" information from a former carrier executive on how to negotiate the best deal. Content Level: Basic-Moderate

Presenter: Mike Erickson, President of AFMS, is a graduate of the Portland State University School of Business. While at PSU he served as the student body president. After graduating, he started his transportation career at Airborne Express where he was one of the top district sales managers. In 1992 Mike founded AFMS with the idea "Knowledge is Power." Since then AFMS has become one of the fastest growing private companies in America as listed by Inc. Magazine in 2004 and 2005.

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TM 205 CASE STUDY Seek Even More Alternatives in Your Transportation Strategy
Today, it is not just considering the use of national carriers in your transportation strategy. The need to drive down cost has made companies like ABB CONCISE, a leading provider of eye care products, look beyond the nationals and even the regionals to gain best pricing. Find out how the company capitalizes on a network of over 30 couriers getting next day service in 40 states at a very low cost for B2B customers. Also discover how they are reaping the benefits of "per ounce" shipments and positioned B2C shipments with Mail Innovations as a preferred service over UPS ground. Content Level: Moderate

Presenter: PARCEL Advisory Board member Eugene Jackson is Senior Operations Manager for ABB CONCISE. He has a Masters of Business Administration and has worked for Royal Mail as Delivery/Operations Manager for 17 years. In his previous jobs, he has been responsible for 200,000+ employees, overseeing a high-growth business from $1.3 to $500 million, responsible for freight budgets for 16,000 small shipments per day from three DCs saving $200,000+/year in shipping costs with growth of free shipments.

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AT 305 Top 6 Parcel Automation Strategies that Reduce Costs
If you are a high-volume shipper with complex shipping requirements and are tasked with keeping rising transportation costs in check, this session is for you. Learn six of the most popular automation strategies being used today by parcel shippers and which work best for different companies based on their shipping characteristics. The six strategies are Parcel Bundling, Containerization, Carrier Selection, International Shipping, Weight Auditing and Contract Services. The presenter will give real-life examples of what automation practices have helped companies reduce their parcel costs. Content Level: Advanced

Presenter: Mike Parrilli has over 20 years experience in the parcel shipping software industry and is currently the VP of Sales for the Friedman Operating Group - Distribution and Logistics Division, which includes products from Varsity Logistics, Inc., specializing in Transportation Management Software (TMS); Logimax, Inc., specializing in Warehouse Management Software (WMS); and Viewlocity, LLC, specializing in Supply Chain Management Solutions (SCMS). 

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EO 405 Don't Let DOT Changes Catch You Off-Guard: A Costly Mistake
Will you be ready for the biggest change in 20 years? Shipping of consumer commodities like cosmetics, drugs, perfume, aerosols, paints, acetone and many more is changing this year now that all the appeals of the DOT Consumer Commodity act have been addressed. Do you know your shipping costs will increase unless you know the new options? Is your IT department aware of the changes and can they complete them before the deadlines? What employees have to be retrained? In this session, you will learn ways to address these issues to have a smooth transition and not affect your bottom line, too much! Discover which package markings, size limits, shipping paper requirements and hazard class exceptions are changing. Also hear about how other parcel shippers are handling the changes. BONUS You will also receive a summary of changes, copy of the presentation and links to the final rule and answers to appeals.. Content Level: Moderate

Presenter: Ken Holloway has over 40 years of transportation industry experience with 23 of those years providing transportation safety education and consultative services. He provides his expertise to a wide variety of clients including manufacturers, retailers, transportation companies, trade associations, government agencies and consulting organizations. Ken also acts as a liaison to government agencies such as Pipeline Hazardous Materials Safety Administration, US Coast Guard, Federal Aviation Administration, Federal Motor Carrier Safety Administration and Federal Railroad Administration. Areas of expertise include hazardous materials safety as regulated by DOT, ICAO/IATA and IMDG; hazardous materials employee training; facility inspections, audits and corrective action assistance; practical safety program and policy development; and hazardous materials identification and classification. Ken is a former logistics manager for companies that ship hazardous materials both domestically and internationally. He has also worked for transportation companies. He is a regular contributor to several publications including Journal of Hazardous Materials Transportation and PARCEL. He is currently Vice President of Safety Specialists.

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PL 505 Forecasting the Impact New Regulations & Legislation Will Have on Your Budget
When it comes to managing your company's supply chain, there are a number of moving parts you need to keep a handle on. Many of these are known, internally controlled variables while others are external and unknown. While most logisticians maintain a firm grasp on the known variables, they need help identifying external variables that apply to their business in order to better forecast the impact on budgets and enhance negotiation positioning with carriers. Doug Kahl has an in-depth understanding of what is going on today and has a unique insight of the impacts these changes will have on business. In this presentation, he shares these perspectives with you; providing timely information you can use to more accurately plan your budget for next year as well as leverage vital knowledge on how these variables affect carriers and, thus, how they position themselves in contract negotiations. You will leave this session with: >>A framework on the cause, effect and cost impact of each major issue that you can use to improve your budget forecast >>Guidance on positioning your book of business with the carriers given the constraints of today’s regulatory environment >>The top deal killers—those things you must avoid doing in order to be successful. Content Level: Moderate-Advanced

Presenter: Doug Kahl is Executive Consultant, TranzAct Technologies, a leader in freight audit & payment and transportation management services. He is also the Founder & Principal of Integrity Logistics Consulting Group, an independent consultancy providing business development leadership and market insight to both the shipper community as well as logistics service providers. Doug is a contributing columnist to PARCEL magazine and has spoken on timely industry topics at numerous top industry conferences including Council Supply Chain Management Professionals and here at the PARCEL Forum. He is active on the CSCMP Roundtable Board in Arizona and with the Arizona Business Association. He has also been recognized by Alpha Kappa Psi with their Distinguished Service Award and the American Society of Transportation & Logistics as a Distinguished Logistics Professional.

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9:00 am – 9:45 am

TF 106 Cost Measurement Tools that Help Drive Down Spend
How many times do you hear from upper management to "hold down costs" while each year parcel rates go up, generally, over the rate of inflation. Come to this session to discover measurement tools and a philosophy that will help you walk down a path of actually lowering your transportation costs. In this session, you will see real world before-and-after examples of how managing data can be used tactically within your operations to achieve gains in cost reduction and, just as importantly, maintain those gains once they are achieved. You will learn how data can expose opportunities, such as mode shifting to ground services that will be as guaranteed as your current higher air service levels, but at a fraction of the cost. Other cost reduction opportunities become more evident through data visibility tools, like the shift from single-piece parcel rates to Hundredweight or Multiweight parcel costing models that need to be taken advantage of before the natural leap to LTL. Further, you will find out how to make sure you hold the carriers contractually to these shipment costing models.Content Level: Basic-Moderate

Presenter: Mike Blair is Director at FDSI Logistics. Mike has a rich history in the transportation industry with 16 years in many roles at UPS–operations, sales (small account, big account $1-$10M, Hundredweight), sales management, pricing and contract administration. He also has seven years experience with a 3PL in contract management, sales of full service (parcel through truckload) freight management programs.

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TM 206 TOP 10 Carrier Fees/Surcharges & How to Avoid Them
Since Value Added Services (UPS & FedEx) Surcharges and Accessorial Fees now account for about 30% of a typical parcel carrier invoice, it is imperative shippers understand what each one is and the negative effect each could have on overall transportation costs. Controlling fees is critical to controlling transportation costs. Find out which fees are in the TOP 10. And then get ideas on how to avoid them using alternative carriers, modes, reducing carton sizes, etc. Jim will review sample invoices to demonstrate how carriers use surcharges to increase profits and show you what you can do about it so you can increase your company's profits. Content Level: Moderate-Advanced

Presenter: Jim LeRose, Principal, Agile Network NYC Metro, is a seasoned TMS (Transportation Management Software) solutions provider and recognized industry consultant with over 25 years of experience. Jim has helped hundreds of organizations get visibility and control over their enterprise transportation spends for the purpose of managing and reducing these costs. Formerly at Pitney Bowes Distribution Solutions, Jim is Principal at Agile Network, a group of logistics systems integrators and transportation consultants. Jim is head of marketing for AgileShip for QuickBooks, a unique integrated third-party multi-carrier shipping app designed exclusively for QuickBooks users. Jim is also President of Advantaship.com, the first-ever shippers' savings club, and he has authored articles in Business Week, PARCEL and has a column in Mailing Systems Technology. Jim's domain expertise spans companies including FedEx, UPS, USPS, DHL and LTL/TL. During his career, Jim has provided services and/or solutions for companies such as Intuitive Surgical, Stryker, Audiovox, Panasonic, Movado and many others.

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AT 306 The Secrets to Selecting a Hosted vs. Cloud Computing Strategy
More and more companies are rethinking their IT strategies today in consideration of emerging Cloud applications. While internally hosted applications and SaaS models both offer benefits, which one is right for your organization and application? Learn the cost/benefits of each model, the functionality available in today's supply chain execution systems (WMS, TMS and LMS) and the secrets to evaluating and selecting the best model and technology for your organization. Don't be left on the sidelines during these important discussions in your organization. Content Level: Moderate

Presenter: Ken Mullen is a Senior Vice President of enVista's Supply Chain Solutions Practice and Principal Owner of enVista. For more than 20 years, Ken has helped hundreds of companies across a variety of industries understand and address complex supply chain challenges, from source to consumption. His project management success and his expertise designing and deploying supply chain execution and planning systems have made him a trusted and respected resource in supply chain. Ken has delivered value to companies including: E-Z-GO and Greenlee, Divisions of Textron, The Men's Wearhouse, Disney, PetSmart, Costco, First Quality, MBM Food Service, Diamond Comics, Horizon Hobby, Cummins, Novamex, Papyrus, Legrand North America, Cooper Lighting and Ritz Interactive. His blog, "Mullen Over the Supply Chain" is also well followed. Outside of work, Mullen makes his own wine, enjoys woodworking and landscaping and stays active through exercise, golf, tennis and basketball.

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EO 406 Location, Location, Location: How the Big Guys Design Their Supply Chains
Faster delivery time in transit has become a key component in the highly competitive landscape of e-commerce and just-in-time supply. The very largest online retailers have discovered that offering free shipping is not enough to ensure customer loyalty. Having enough warehouses in the right places is critical. Learn how leading organizations engineer their supply chains and tap into regional and local couriers to speed delivery and reduce cost. Find out how to determine locations based on your customer base and availability of carriers and couriers. Also explore utilizing third-party warehousing providers when volumes don't warrant your own DCs. Content Level: Moderate-Advanced

Co-Presenter: Mark Magill is Director of Business Development at OnTrac, a regional parcel carrier servicing 60 million consumers in the seven largest western states (California, Arizona, Nevada, Oregon, Washington, Utah and Colorado). He has worked in the transportation industry for over 20 years and is a frequent speaker at transportation industry events.
Co-presenter: Terry Harris is Managing Partner of Chicago Consulting where he designs and engineers supply chains for manufacturers, distributors and retailers fitting together components such as inbound logistics, networks of plants and warehouses, inventory deployment, transportation, warehouse operations and customer service.

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PL 506 CASE STUDY Applying Systems Thinking to a Global Supply Chain
If you want to learn Next Practices that can define and extract Value, then this session is for you. Learn how a Fortune 100 company adopted a new model (AEIOU) to drive sustainability. They focused on the vowels AEIOU (Adoption, Execution, Implementation, Optimization and Utilization) and not the consonants (People, Process and Technology) in a global environment; they utilized systems thinking to extract Value out of the end-to-end global Supply Chain; and they deployed the right metrics to drive desired behavior utilizing high performance thinking in a global multi-cultural environment. With thousands of locations in over 120 countries, you will step inside the company's internal shared service organization that was charged with continuous improvement of the system of locations on a global basis. This organization has global responsibility for several key functions including the supply chain. The shared service organization identified a significant opportunity to dramatically improve the benefits delivered to the individual locations by creating broader integrated solutions that addressed multiple system elements concurrently. These systemic solutions would move away from delivering step or incremental change and towards holistic or transformational change. Join the presenter as he leads you through this journey and their approach to identify and implement an adoption plan, new metrics, processes and governance model to facilitate the transformation from functional silos to a tightly integrated high performance work system. Content Level: Advanced

Presenter: Dalip Raheja is a recognized thought leader, a frequent contributor to research papers and articles and a much sought after speaker. As President and CEO of The Mpower Group, Dalip has over 30 years of experience managing large organizations and change initiatives. His work with Fortune 500 companies in the US and internationally covers all facets of the sourcing process, including contracting and negotiations, relationship management and risk management. In addition, Dalip has been named by Supply & Demand Chain Executive as a "Provider Pro to Know" every year since 2007. Prior to founding TMG, Dalip created and led the Strategic Initiatives group for Bank One. This internal consulting organization launched and managed large complex change initiatives for the bank. The group's capstone achievement was creation of a comprehensive Strategic Sourcing program that achieved over $1.3 billion in documented savings over three years. Prior to joining the bank, Dalip was a Principal and Regional Business Development Manager in the Strategic Consulting Group of Digital Equipment Corporation. Dalip is currently authoring two books and holds an MBA in Finance and Marketing.

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10:00 am – 10:45 am

TF 107 4 Ways to Accurately Forecast the General Rate Increase BONUS: Free Kindle
In this session, you'll discover four key areas that carriers use when analyzing how to increase their rates and how you can prepare your budgets to accurately reflect those increases rather than simply relying on the word of the carriers. With a meticulously crafted database drawn from the shipping data of more than 25,000 organizations, the presenters have discovered the nuances of annual increases. They will: » Share the complexity behind the annual rate increase and what strategies can be acquired to adequately manage through the process. » How to discern the differences between the base rate increase and the line-by-line increases on each fee and how those increases can be dramatically different from each other. » Uncover the truth behind the subtle changes carriers make to their fee structure and how to avoid being caught unaware of how those changes will impact your bottom line. » How to spot trends that relate to your individual shipping profile. » How to accurately forecast the rate increase as it relates to your business and develop a plan of action to ensure a negligible impact on your organization. BONUS One lucky attendee will get a Kindle Fire. Content Level: Moderate

Co-presenter: Rob Nelson is CEO of Logica, one of the leading freight audit and transportation analytics firms in the country. During his tenure as CEO, Logica has been recognized on the Inc. 5000 list in 2010 and again in 2011. Rob is a frequent speaker and contributor at industry related events, webinars and publications. He is considered a rising thought-leader within the Transportation and Logistics Industry.
Co-presenter: Thomas Andersen is Director of Pricing for Logica. During his career, he and his team have helped to negotiate over 25,000 contracts with UPS, FedEx and DHL. Often considered one of the foremost pricing experts in the industry, Thomas contributes frequently to PARCEL Magazine and other industry related events, webinars and publications. He is a sought-after thought leader and writer and is considered at the forefront of helping organizations gain visibility into their logistics spend.

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TM 207 Advanced Strategies for Negotiating Carrier Agreements
This isn't your first Parcel Forum Conference. You've already taken the negotiation classes. In fact, you've even negotiated multiple carrier agreements. You're looking for more, something that will take your carrier program from "good" to "great." Great news! The PARCEL Forum Advisory Board has heard you and designed this session specifically for those larger shippers looking for advanced strategies to reduce parcel costs through contract negotiations. Many companies have paid hundreds of thousands of dollars for the strategies you will receive in this workshop, free! While open to all PARCEL Forum attendees, shippers with annual parcel expenditures of $20 million/year or more are encouraged to attend. Content Level: Advanced

Presenter: Rob Martinez, MQC, CMDSS, is CEO of Shipware, LLC., an innovative professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world's most recognizable brands reduce parcel shipping costs an average of 25% through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20+ years of transportation industry experience including executive positions at DHL and Stamps.com in addition to his work as an outside consultant since 2001. Rob is President of EO (Entrepreneur's Organization) San Diego, President and Founder of the Mail Systems Management Association San Diego chapter, member of ISM, NASSTRAC and NAPM and serves as a Director on multiple boards.

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AT 307 Best Practices to Ensure Proper Technology Implementation
Many companies recognize the need to leverage technology in their operations to stay competitive and reduce cost. Now you can hear about best practices developed at FedEx Ground in identifying and implementing key technologies to improve operations. You'll find out what are the critical success factors to ensure a successful implementation, including organizational change management, implementation planning, success and accuracy metrics, technology lifecycle planning, total cost of ownership and how implementing technology forever changes your business model. And most importantly, you will learn how to engage your key end users and stakeholders and how to plan for the inevitable refresh cycle. Content Level: Moderate

Presenter: Roman Hlutkowsky is Founder and Principal at The Hlutkowsky Group, a consultancy that specializes in Business Process, Technology & Automation and Enterprise Transformation. He has more than 27 years of experience in the transportation industry, mostly focused on applying technology to improve operations. Roman and his team take great pride in being on the cutting edge of emerging technologies and integrating it in ways that are beneficial to their customers. He is a former officer of FedEx Ground holding positions of Senior Vice President of Human Resources and Vice President of Operations Technology. In his operations technology role, Roman oversaw all business processes and technology that supported the day-to-day pick-up, delivery, sortation and linehaul operation. He led that team that introduced handheld scanning and data transmission into operations. He developed and executed the operations technology strategy for FedEx Ground addressing the areas of handheld and fixed position scanning, WLAN and WWAN and sortation, dimensioning and image capture. A native of Pittsburgh, PA, Roman earned his BSIE from the University of Pittsburgh in 1980 and his MSIE in 1983. He was recognized as the Outstanding IE Alumnus by the University of Pittsburgh in 2003.

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EO 407 PEER-TO-PEER Let's Talk! Wrapping up the Learning Points
irst presented last year, some attendees touted this session as being their favorite. It's networking at its ultimate. Spend this session engaging with the PARCEL Forum Advisors, your peers, as they discuss what they've learned from the conference and will apply in their operations when they return home. If you didn't get to some sessions you really wanted to attend, this is a good time to learn the key points in the sessions you missed. Then join in the discussion by sharing your viewpoints and asking your peers how they are handling issues important to you. It's also a great time to start preparing for the Premium Training Workshops in the afternoon by developing questions that haven't yet been addressed. Content Level: All

PARCEL Forum Advisors: A group of past attendees, representing the broad array of conference goers, who donate their time to providing invaluable direction for the PARCEL conference. The PARCEL Forum Conference has been praised as the best in the industry due to the advisors' highly respected input and guidance in topic and speaker selection. This year's advisors are: >>Charles Kantz, VP Logistics/Warehousing, Bakers Footwear Group >>Susan Konopack, Senior Transportation Analyst, Johnson & Johnson >>Brian Coller, Manager Parcel Freight, Medline Industries >>Kathy Kuechle, Manager Postage & Packaging, Blue Stem Brands >>Kimberly Cox, Associate Director, Supply Chain Operations, Bracco Diagnostics >>Oscar Murray, Senior Project Manager, FinsihLine >>Dave Domach, Director of Logistics, Airgas, Inc. >>Nathan Skiver, Transportation Analyst, Abercrombie & Fitch >>Brenda Jackson, Senior Distribution Specialist, Internal Revenue Service >>Susan Sosa, Director of Product Delivery, Pivot Point >>Eugene Jackson, Senior Operations Manager, ABB CONCISE >>Terry Emery, Compliance & Audit Manager, Genesco.

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PL 507 Third Party Risk Management: Converting a Liability to a Competitive Advantage
One doesn’t have to look far to see the impact on corporations (Apple, Foxconn, etc.) who have suffered because their concept of risk was too narrow. With Supply Chain risk at an all-time high, what is the best approach organizations can take to identify and assess risk, mitigate risk and implement a risk strategy? This session will walk you through the Why, What and How of risk management. You will learn how to define risk, monitor risk and most importantly how to sell your risk management strategy to the C-Suite. You will walk way knowing that risk isn’t always a liability but a competitive advantage. Content Level: Moderate-Advanced

Presenter: Dalip Rahejais a recognized thought leader, a frequent contributor to research papers and articles and a much sought after speaker. As President and CEO of The Mpower Group, Dalip has over 30 years of experience managing large organizations and change initiatives. His work with Fortune 500 companies in the US and internationally covers all facets of the sourcing process, including contracting and negotiations, relationship management and risk management. In addition, Dalip has been named by Supply & Demand Chain Executive as a “Provider Pro to Know” every year since 2007. Prior to founding TMG, Dalip created and led the Strategic Initiatives group for Bank One. This internal consulting organization launched and managed large complex change initiatives for the bank. The group’s capstone achievement was creation of a comprehensive Strategic Sourcing program that achieved over $1.3 billion in documented savings over three years. Prior to joining the bank, Dalip was a Principal and Regional Business Development Manager in the Strategic Consulting Group of Digital Equipment Corporation. Dalip is currently authoring two books and holds an MBA in Finance and Marketing.

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1:45 pm – 3:30 pm

TF 108 PREMIUM TRAINING WORKSHOP Bringing It All Together: Building the Best-in-Class Transportation Plan
Parcel Forum provides a wealth of information on how to improve your operations, cut costs and improve service to your customers. But all of the ideas you have to improve your company's transportation and supply chain functions have one thing in common: they require time, resources and funding to bring to fruition. In other words, they all become a project. The best concepts and intentions will fall short of their potential if not supported by best-in-class project management. Additionally, standard project management is not enough. Supply chain and transportation-related projects have variables and dynamics all their own. In this workshop, attendees will learn how to avoid the common pitfalls and ensure success through a systematic approach. We will review the common reasons that transportation projects fall short and discuss active project management tactics for ensuring project momentum and implementation. Attendees will also learn about strategies that will help them to gain and maintain stakeholder support and other tangible, actionable recommendations to help them become the driver-of-change that every organization values. The additional time provided for this workshop will give participants the opportunity to share and discuss real-world experiences and real-world results. Content Level: All

Presenter: Joe Wilkinson is Director of Transportation Services at enVista. He has over 15 years of experience across all modes of transportation including parcel, LTL, rail, ocean and air freight. He works with clients to advance profitability and corporate objectives, optimize and increase efficiencies of transportation and logistics activities and communicate financial and strategic concepts across the organization. He is a leading expert in parcel shipping and pricing practices and has negotiated literally hundreds of parcel agreements from both sides of the table—carrier and shipper. Some of the customers he has worked with include 800Flowers, Warner Music Group, The Hillman Group, See's Candies, Leonard Green & Partners and Brown Shoe. Prior to joining enVista, Wilkinson was a senior pricing analyst with FedEx. He has also held positions in the investment and mutual fund industry. He has a Bachelor's Degree and Master's Degree in Business Administration from West Virginia University. Wilkinson is a frequent speaker at industry events on transportation savings and negotiation topics. Outside of work, Wilkinson is a musician and woodworker, combining both to create custom made drums.

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EO 308 PREMIUM TRAINING WORKSHOP Results-Oriented Operations: New Ways to Decrease Cost and Improve Customer Service
You've attended all of the sessions, you've learned a tremendous amount of information, but it is in this mini-workshop that you will bring it all together. Wrap up the PARCEL Forum by knowing that you no longer have to cut services to decrease costs. As one of the Forum's favorite presenters, we asked Jeffrey Haushalter to help send you back to your operation to truly make a difference. You will gain knowledge of "next" best practice ways to improve operations and beat the competition with cost and service.  Topics include new operational methods to decrease transportation and warehousing costs, benchmarking the competition, servicing demanding customers, handling spikes and surges and improving sustainability. You will leave armed with new methods to optimize your operations and increase overall competitiveness. Content Level: All

Presenter: Jeff Haushalter is a partner at Chicago Consulting, a management consulting firm specializing in optimizing and improving supply chains. Over the last 11 years, Jeff has led cost reduction, process and service improvement initiatives for a number of Fortune 1000 clients. His experience spans the entire supply chain–procurement, inventory deployment, packaging, warehousing, transportation and order processing. He has a degree in Economics and Computer Science from Northwestern University and is a Chartered Financial Analyst.

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Updated 6/12/12

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Monday, October 7
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