PARCEL FORUM '13 - October 7-9, 2013
Hyatt Regency O'Hare, Chicago

CONFERENCEADVISORY BOARDSPECIAL EVENTSTRAVEL REBATEEXHIBITORSHOW TO EXHIBITHOTEL & TRAVELPRESSCONTACT US


Educating Parcel Shipping & Distribution Professionals for the Past 10 Years...

= e-Commerce Focused Session

MONDAY, OCTOBER 7 - PRE-CONFERENCE WORKSHOPS

10:00 am - 5:00 pm

WS 100 Analyze, Negotiate and Optimize Like the Pros! (Back by popular demand!)
EXCLUSIVE for qualified logistics professionals only. If you are responsible for managing parcel agreements and costs for your company, this is one workshop you cannot afford to miss! Attend the PARCEL Forum's most popular pre-conference workshop and learn the secrets to negotiating best-in-class pricing agreements to reduce your costs 5-25%! You will walk away with an in-depth understanding of parcel pricing and contract terms and how to maximize pricing agreements with your parcel carriers. Using actual shipping data, you will learn how to establish shipping baselines and requirements prior to beginning any carrier negotiations. We will discuss multiple strategies to improve freight incentives, reduce the impact of accessorial charges, minimize contract “gotchas” and how to use your weekly parcel invoice data to lower costs, guaranteed!* Particular emphasis will be placed on how to gain leverage during contract negotiations and using pricing benchmarks (provided) to your advantage. (NOTE: This workshop is for shippers only! No carriers or other consulting companies can participate.)

*PARCEL Forum Exclusive Guarantee: If you do not feel the workshop was worth the registration cost, Shipware will refund your pre-conference registration costs!

Instructor: Rob Martinez, DLP, CMDSS is President & CEO of Shipware LLC, an innovative parcel consulting and auditing firm whose mission is to increase its clients profitability by delivering savings and value beyond their reach. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 23% through contract negotiations, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 25 years of transportation industry experience including executive positions at Airborne Express and Stamps.com in addition to his work as an outside consultant since 2001. Considered the foremost expert in all things parcel, Rob is a popular presenter at leading industry conferences and collaborator to hundreds of transportation publications. In 2012, the Board of Directors of the American Society of Transportation and Logistics (AST&L) voted unanimously to confer upon Martinez the designation of Distinguished Logistics Professional, (DLP). The DLP is awarded to transportation logistics professionals who are leaders in their field providing significant and career-long contributions to the industry.

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WS 200 Transportation, Logistics and the Law for Parcel Shippers
This unique, one-day course is designed to provide you with the vital information you need for minimizing risks and protecting revenues for your organization AND for your own professional growth. Our featured workshop presenter, Brent Wm. Primus, J.D., is an attorney with 40 years of experience working with shippers, carriers and intermediaries as well as a regular columnist for PARCEL. You will leave this workshop with a basic working knowledge of the laws and regulations affecting the supply chain and governing the relationships between the parties—shippers, carriers and intermediaries. A special feature this year will be a focus on the Laws and International Treaties affecting international shipping. Other topics include the critical issues that parcel shippers are confronted with in their day-to-day activities:

  • MAP-21: The 2012 Highway Bill and how its provisions might affect you
  • The legal characteristics of UPS and FedEx Vicarious liability for highway accidents and deaths
  • Safety Rating System, CSA & selecting carriers to minimize risk
  • Liability for freight charges and exposure to having to pay freight charges twice
  • The elimination of required cargo liability insurance and its unintended consequences

By popular demand, the PARCEL Forum is inviting Brent back for the fifth time. Check out critiques of previous presentations.

Instructor: Brent Wm. Primus is CEO of Primus Law Office and an attorney specializing in transportation law since 1973. He has written an ongoing column in PARCEL since 2007, providing subscribers with real-life legal experiences.

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WS 300 Competing for the Future: How Your Distribution Center Chain Affects Your Success!
BONUS: Tour PartyLite’s Distribution Center!

PartyLite has become one of the world’s most successful direct-selling companies with nearly 50,000 reps selling more than $400 million worth of candles, candle accessories and home fragrances in more than 17 different countries. You’ll get an inside look at how PartyLite manages its eCommerce-driven supply chain which generates millions of orders a year. In fact, a PartyLite Party is happening somewhere in the world every 18 seconds! All attendees must sign a confidentiality statement and be approved by PartyLite.

The warehouse/distribution center impacts customer service greatly. Increasing customer service satisfaction and increasing order turnaround will dramatically impact your success in the future with e-commerce. Companies look at many things to determine and ensure their success but the hidden gem waiting to be perfected is the distribution center. What are the top 10 points of improvement that you can make that will improve your facility? What are the key performance indicators you should be tracking? Compete for the future and have a winning distribution center!

Instructor: Susan Rider s a frequent speaker in the industry. She has been in the industry 21 years and always gives attendees golden nuggets so they can apply improvement tactics they’ve learned at the conference when they return home. Previously an executive with order picking and WMS/TMS companies (Manhattan Associates and RedPrairie), Susan currently is a consultant with Rider & Associates. She is a board member of CSCMP and previous board member of WERC. Susan is also the Content Director for the Operations portion of the PARCEL Forum.

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WS 400 NEW How to Create and Carve Out a Specific Operating Model for eCommerce Success
BONUS: Tour PartyLite’s Distribution Center!

PartyLite has become one of the world’s most successful direct-selling companies with nearly 50,000 reps selling more than $400 million worth of candles, candle accessories and home fragrances in more than 17 different countries. You’ll get an inside look at how PartyLite manages its eCommerce-driven supply chain which generates millions of orders a year. In fact, a PartyLite Party is happening somewhere in the world every 18 seconds! All attendees must sign a confidentiality statement and be approved by PartyLite.


One of the biggest challenges with online merchants is how leading companies can establish operations that both reduce cost and improve service. In this four-hour “how-to” session, we will cover specific operating issues and decision tradeoffs facing those who compete online. Emphasis will be placed on ways transportation and DC professionals can decrease fulfillment costs (transportation, packaging, storage, picking, packing) and improve customer service (satisfaction, order entry, returns, promotions) with quick wins, better processes and smart infrastructure decisions. The online marketplace is one of the most competitive and demands a high level of integration across the supply chain.  We will expose the pitfalls of failure to plan, discuss how to deal with growth, and explain how to scale operations with reduced risk. This session is geared to growth oriented catalogers and merchants who sell via transactional websites. 

Instructor: Jeff Haushalter is a partner at Chicago Consulting, a management consulting firm specializing in optimizing and improving supply chains. Over the last 11 years, Jeff has led cost reduction, process and service improvement initiatives for a number of Fortune 1000 clients. His experience spans the entire supply chain—procurement, inventory deployment, packaging, warehousing, transportation and order processing. He has a degree in Economics and Computer Science from Northwestern University and is a Chartered Financial Analyst.
Instructor: Terry Harris is Managing Partner of Chicago Consulting where he designs and engineers supply chains for manufacturers, distributors and retailers fitting together components such as inbound logistics, networks of plants and warehouses, inventory deployment, transportation, warehouse operations and customer service.

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TUESDAY, OCTOBER 8th

8:00 am – 8:50 am

SE 101 SPECIAL EVENT Let's Get Started! Networking Breakfast
What a great way to start the day and the conference—enjoying a breakfast with your peers. Our host will kick off the breakfast with some great ice-breakers. It doesn’t matter if you are an esteemed alumni or a newcomer to the PARCEL Forum, this special event will leave you motivated and networked. When you register for the conference, make sure you sign up for the breakfast since seating is limited. We want to ensure an intimate environment for the most excellent networking. First registered, first reserved.

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9:00 am – 9:50 am

TF 101 Adding the USPS and Regionals to Your Parcel Mix
Sure parcel costs are rising, but with only two national private carriers—UPS and FedEx—there isn't much shippers can do about it, right? Wrong! Attend this session and learn how parcel consolidators, regional parcel carriers and the U.S. Postal Service can complement services of the national carriers. The right combination of services can reduce shipping costs 20% or more. Find out about these options and learn how these service alternatives can help you: >> Avoid common accessorial charges like residential delivery, delivery area surcharges, Saturday delivery and even fuel surcharges >> Reduce overall freight costs >> Add new services to your shipping portfolio >> And even gain leverage in your UPS and FedEx negotiations. Level: Basic

Presenter: Rob Martinez, DLP, CMDSS is President & CEO of Shipware LLC, an innovative parcel consulting and auditing firm whose mission is to increase its clients profitability by delivering savings and value beyond their reach. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 23% through contract negotiations, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 25 years of transportation industry experience including executive positions at Airborne Express and Stamps.com in addition to his work as an outside consultant since 2001. Considered the foremost expert in all things parcel, Rob is a popular presenter at leading industry conferences and collaborator to hundreds of transportation publications. In 2012, the Board of Directors of the American Society of Transportation and Logistics (AST&L) voted unanimously to confer upon Martinez the designation of Distinguished Logistics Professional, (DLP). The DLP is awarded to transportation logistics professionals who are leaders in their field providing significant and career-long contributions to the industry.

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TM 201 The 4 Principles that Maximize Transportation Efficiency
By understanding the 4 primary principles that drive an efficient transportation supply chain, your business will become more profitable. 1: Attain visibility—get a complete view of the spend environment 2: Achieve transparency—learn how your pricing is derived and how it relates to cost. 3: Nail strategy—while it takes modeling and market intelligence to develop the complex strategies needed to predict spending levels and minimize financial surprises, find out how to leverage history and forecasts for more effective business planning (information not otherwise available). 4: Execute precisely—discover how careful, proactive, accountable attention to supply-chain tactics will lead to significant savings. During the presentation, each of these terms will be defined and, more importantly, you will benefit from in-depth exploration of their implications on the transportation spend of an ecommerce, catalog or brick & mortar organization. Real world, quantitative examples of how industry leaders (including Barnes & Noble, Michaels, Sephora, Land’s End, Hasbro, Canon USA, Plantronics and Tumi) have mastered these critical principles to create a world class transportation supply chain and a sustainable competitive advantage. Level: Advanced

Presenter: John Haber, founder and CEO of Spend Management Experts, is an expert in shipping, freight and transportation spend management. With extensive experience in executive finance positions for the world's largest carrier and almost a decade as a consultant for leading companies needing to optimize spend across the supply chain, John provides the vision and the execution know-how that helps companies save significantly. John is an industry go-to resource and thought leader, speaking frequently at supply chain and business conferences, and appearing extensively in trade and national media.

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TS 301 Return to Sender: Minimizing the Cost and Effort of Package Returns
Package returns are a reality of doing business online. In a survey of online shoppers, more than 81% said that they would not do business with a company unless they offered free package returns. Given the number of returns each year, this can be a very expensive proposition. But, can you afford not to offer free return shipping? Find out what is trending in package return policies, what policies should include and how technology can help keep costs to a minimum while making the process easy and efficient for both domestic and global returns. Leave this session knowing the importance and elements of a good return policy, the benefits of using the best carrier for returns and how today's shipping technology can make the process more efficient and cost effective for your company and easier for your customers. Level: All

Co-presenter: Amine Khechfe is General Manager and Co-founder of Endicia. He is responsible for directing all aspects of the Endicia business unit. Under his leadership, Endicia has grown dramatically and broadened its offerings while maintaining its culture of strong innovation. Amine co-founded Endicia in 1987 and spanning his career, has held a variety of management roles in engineering, management consulting, software development, marketing, business development and sales engineering. Amine earned a Bachelor of Science degree in Engineering from Worcester Polytechnic Institute and a Master of Science in Engineering from Stanford University.
Co-presenter: Cliff Rucker vice president of Sales for the United States Postal Service (USPS), oversees the direction and management of the Sales organization, including market competitiveness, business development, and sales for all commercial mailers, including small, mid-sized and large businesses. He is also primarily responsible for meeting the Postal Service's customer acquisition and revenue goals.

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TO 401 Does Your Facility Need an Overhaul or Just Some Tweaking to Be More Productive?
If you were able to have a new blank canvas, how would you change the way you operate in your facility? Unfortunately, that may not be possible, but in this session you’ll hear from an expert in distribution automation about new breakthrough technologies that are changing the industry. Explore the possibilities of enhanced operations and hear about leading, state-of-the-art technologies that can produce minor and major improvements in customer service, productivity and order volume. Level: Moderate

Presenter: Marvin Logan is Director of Consulting Services with Bastian Solutions.

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OF 501 Move More Product with Fewer People
What are the benefits of conveyor systems? How can a conveyor system increase the speed and throughput of your facility? Hear about the current trends in conveyor systems and case studies about how others in the parcel shipping business improved operational efficiencies with a new innovative approach. Moving product mechanically rather than manually through your facility can save you money and give you better throughput—important to today’s need-it-now buyers. Level: Advanced

Presenter: Dan Nasato is the President and COO or Span Tech LLC.

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OP 601 Test It Before You Pack It!
The best way to reduce returns because of shipment damage is to make sure your packaging can withstand the trip. First, it’s critical to have a strong understanding of cushioning materials and how their performance relates to good packaging design. We will demonstrate some new transmitted shock and packaging design analysis tools to quickly translate “cushioning curve” data into designs with a strong emphasis on “best protection” and “source reduction.” Then we will explore International Safe Testing Association’s (ISTA) 3A testing procedure—a simulation test for individual packaged products shipped through a parcel delivery system. When properly applied, it can reduce damages and product loss, balance distribution costs and boost shipper confidence. You will leave this session with an understanding of the value of testing, the advantages of PRE-shipment testing over reactive testing and how to have a package tested. Level: Basic-Moderate

Co-presenter: A.J. Gruber is Vice President of International Safe Packaging Association (ISTA). He holds a Bachelors of Science in Packaging from Michigan State University and is a member of the ASTM International Committee D-10 on Packaging Testing Standards as well as an active member of the International Association of Packaging Research Institutes (IAPRI) and IoPP.
Co-presenter: Matt Thompson is Packaging Services Director for Sealed Air Corporation’s Global Cushioning Group – Protective Packaging Division. With over 20 years of experience at Sealed Air working in packaging engineering, design center management, marketing, product and technical development, Matt is responsible for a team of over 30 packaging design engineers in eight different locations in North America working with customers on packaging design and development and manufacturing of mold tooling. He has a BS degree in Packaging from San Jose State University in California.

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10:00 am – 10:50 am

TF 102 CASE STUDY Woodbolt Exercises Its Right to Negotiate Contracts
Follow the step-by-step process Woodbolt’s team embarked on in negotiating its carrier contracts. This leading dietary supplement distributor needed to trim its parcel costs. The company developed and executed against a Transportation Cost Management strategy that included renegotiating its carrier contacts, outsourcing the audit and payment of carrier invoices and freight shipments, significantly increasing visibility to invoice data across all modes and improving its TMS functionality. They will share the lessons learned along the way, the benefits of outsourcing carrier contract negotiation and freight audit/payment and the savings and results attained. The session will conclude with an interactive Q&A session with Woodbolt leaders. Level: Basic

Co-presenter: Kevin Griste is Director of Strategic Initiatives, Operations at Woodbolt
Co-presenter: Doug Kahl brings extensive experience from his 26-year career in transportation and logistics. He is Vice President of Sales for Transportation Solutions & Freight Management at enVista. Prior to joining enVista, he founded Integrity Logistics Consulting Group in Phoenix, Arizona, an independent consultancy providing business development leadership to logistics service providers and market insight to shippers. Doug has been a contributing columnist to PARCEL magazine and has spoken on timely industry topics at numerous conferences. He is a member of WERC and CSCMP, serving on the Roundtable Board of the Council of Supply Chain Management Professionals in Arizona and is active in ASBA. He has also been recognized by Alpha Kappa Psi with their Distinguished Service Award and the American Society of Transportation & Logistics as a Distinguished Logistics Professional.

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TM 202 Achieving the Same-day Competitive Advantage
In today’s environment, next day isn’t fast enough. Come and investigate the competitive advantages that same-day can offer shippers and just how to accomplish it. With the help of customized, specialized delivery sources, shippers have the option to deliver whatever their customers want the same day they need it. The same-day delivery infrastructure allows shippers to provide a better level of service, reach customers directly with personalized service and gain a competitive advantage with online retailers. It’s ideal for high-end items like computers, flat-screen TVs, iPads and pharmaceuticals. The Big Two have systems that do not allow the flexibility you need to meet today's customer demands. Find out just how same-day is being achieved, the logistics involved and the technology that helps make it happen. There is finally a shipping strategy that meets the standards of immediacy that Internet shopping implies. Level: Advanced

Presenter: Rob Johnstone is the Founder and Partner at Priority Express and the President of the Customized Logistics & Delivery Association (Formerly, Messenger Courier Association of America). Priority is based in Philadelphia and North Jersey and serves customers up and down the east coast. The company is a leading provider of same-day delivery for a wide array of businesses.

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TS 302 Best Practices to Implement Multi-Carrier TMS BONUS RFP Template
Multi-carrier shipping software, otherwise known as TMS (Transportation Management Software) is a highly configurable and very complex solution. A properly implemented solution enables dynamic, critical business rules to be unreservedly deployed and provides copious amounts of analytics designed to help formulate and deploy critical business decisions. The benefits of a system include larger profits, improvements in customer satisfaction, increased consumer loyalty, reduced labor cost and far-reaching competitive advantages, all of which are crucial in the new cutthroat world of commerce. Implementations don't always go as planned mostly due to a critical lack of understanding of the process required to implement a system. As a result, some projects fail altogether, while others are often delayed and go way over budget. There are consequences of an improperly implemented project, the worst being a lack of desired functionality. When this occurs, companies make decisions around the abilities (or inabilities) of the software rather than the other way around (like kids telling the parents what to do) thereby relinquishing their ability to compete. In this session you will learn of the Blue Print Implementation Process which has been mastered during the past decade while deploying solutions in some of the largest companies in America. You will leave this session understanding the importance of setting expectations and goals; creating a specification; engaging stakeholders and working as a team; definition workshops; proper testing; and go-live strategies. Level: Moderate-Advanced

Presenter: Jim LeRose is a shipper’s advocate and has been a transportation industry consultant for three decades. Formerly with Pitney Bowes Distribution Solutions, he is Principal of Agile New York, a leading provider of multi-carrier shipping software and transportation cost-reduction strategies that help companies compete. Jim is CEO and Founder of EcoReturn, a revolutionary ecommerce return solution.

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TO 402 Talking Points: Voice-Directed Fulfillment
Speech recognition is a mainstream technology in the warehouse, but voice solutions are changing fast. You’ll have an opportunity to see through video examples of how today’s voice-directed warehouse solutions extend other systems, complement scanning and other technologies and support end-to-end warehouse processes, not just order picking. Hear about the pros and cons of voice and what you should do if considering this technology. Level: Moderate

Presenter: Jennifer Lachenman, VP of Product Strategy and Business Alliances for Lucas Systems, is a frequent speaker at warehousing and distribution conferences on topics ranging from best practices in voice-directed operations to employing lean principles in the DC. She has over 10 years of voice recognition industry experience, both in product design and project delivery. At Lucas Systems, Jennifer has overall responsibility for driving long-term strategy for the VoicePlus product line, in addition to managing Lucas Systems’ strategic alliances with other software, automation and consulting companies. Prior to joining Lucas, she was with Psion (now a subsidiary of Motorola Solution), a leading provider of rugged mobile handheld computers. At Psion, Jennifer headed the company’s voice practice in North America. Prior to Psion, she held senior product management roles with Rosetta Stone and Vocollect, Inc., a division of Intermec.

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OF 502 Avoid the Most Common Mistakes Many Shippers Make BONUS Mini Toolkit
Large or small, many parcel shippers make decisions that cost their operations money and tick off customers. In this fun, informative session, you will see actual examples from three “hypothetical” companies of varying (basic to state-of-the-art) sophistication. This session is designed to show common mistakes and show how simple corrections generated immediate top- and bottom-line results. Many of the solutions are quick wins that are easy for you to self-implement. Plus, you will be given a link to download a mini toolkit that will allow you to troubleshoot your operation. Level: Moderate

Presenter: Jeff Haushalter is a partner at Chicago Consulting, a management consulting firm specializing in optimizing and improving supply chains. Over the last 10 years, Jeff has led cost reduction, process and service improvement initiatives for a number of Fortune 1000 clients. His experience spans the entire supply chain—procurement, inventory deployment, packaging, warehousing, transportation and order processing. He has a degree in Economics and Computer Science from Northwestern University and is a Chartered Financial Analyst.

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OP 602 CASE STUDY Value in a Box: How Package Innovations Can Lead to Customer Loyalty
From reducing costs and damage to creating a "wow" effect, packaging gives a lasting impression of how much a company cares about the service its customers get. In this session, you will discover how Neiman Marcus grew their bottom line with packaging as a key piece of that story. From this case study, you will learn how a strong packaging strategy can benefit your company, and you will understand the value of testing different methods of package shipping. Level: Bssic-Moderate

Co-presenter: David English is Manager Quality Assurance, Packaging & Training with Neiman Marcus. Based in Dallas, he is responsible for ensuring that the merchandise in all categories meets the standards for quality, packaging, regulatory requirements for transportation, advertising, Federal Trade Commission, Department of Transportation and customs. David is also responsible for associate training and development for the fulfillment center.
Co-presenter: Lauren K. Rosenthal is Project Packaging Engineer for FedEx TechConnect. She is responsible for minimizing lost and damaged packages through customer education, package improvement efforts, proper package acceptance and handling awareness, damage claim inspections and management information reporting.

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11:00 am – 11:50 am

TF 103 Game On: Move Your Shipping into the Fast Lane with Innovative Solutions from USPS
Come to this session and you’ll hear about the latest solutions USPS is bringing to the shipping industry to simplify expedited shipping options, increase visibility and streamline acceptance and delivery services. Discover the new options USPS is implementing to meet the evolving needs of shippers and the rising expectations of e-commerce shoppers. Learn how enhancements to packaging supplies, package pickup, tracking and intercept service are providing win-win solutions for the shipping industry, e-commerce vendors and online shoppers. Level: All

Presenter: Gary Reblin is Vice President of New Products and Innovation for the U.S. Postal Service. In this role, he is responsible for product development for all mail and shipping products as well as innovation as USPS integrates with emerging technologies. A 22-year Postal veteran, Reblin has led many successful product and service innovations, including developing most of the popular Flat Rate and Regional Rate Products and Every Door Direct Mail. He was previously the manager of Intelligent Mail Planning and Standards, where he led the Postal Service's efforts to upgrade its technical infrastructure and develop the Intelligent Mail barcode, which has enabled the Postal Service to identify and track every piece of US mail. He has also served in other key management positions in Engineering, where he helped set the strategic direction for letter and flat automation programs. Reblin holds a degree in industrial engineering and operations research from the University of Massachusetts, Amherst and a Masters in Business Administration from Strayer University.

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TM 203 CASE STUDY The True Cost of "Free Shipping"
As a company that has several e-commerce websites, iStores understands what it takes to achieve a competitive advantage through “free shipping.” Learn what services they consider that can help offset losses related to free shipping and what to charge for other services to make up for losses for not charging shipping services. After hearing their story, you will understand what options are available in the market, what the cost implications and service performance variances are and how to have meaningful discussions with your carriers, as well as with your internal personnel (sales, marketing, operations, etc.) to make the appropriate changes. You will also find out how to deliver to residential areas at a controlled cost with acceptable service levels, as well as steps to take to avoid the abandoned cart. Finally, find out what UPS and FedEx strategies are to increase their residential presence and what affect delivery density to residential addresses in the next 2, 5 and 10 years will have on rates and discounts. Level: Advanced

Co-presenter: Adam Studer is Chief Operations Officer of iStores, Inc. based in Vancouver, WA. Adam is responsible for all aspects of the operating business and oversees marketing, sales (B2C, B2B, B2G), purchasing, accounting and the distribution center. He works to establish the company’s strategic vision and the quarterly tactics needed to move the company forward. iStores, Inc. owns and operates multiple niche e-commerce websites. The company's Xtremez.com subsidiary has been listed in Internet Retailer magazine's Top 500 Largest Retail Websites in America every year since 2006.
Co-presenter: Brittany Beecroft joined AFS in 2012 and is Manager of Parcel Services. In her position, she manages and oversees parcel cost management and RFP processes for the purpose of negotiating and retaining best-in-class client-specific pricing. Brittany also provides training and guidance to sales and the support staff to manage and support best-in-class parcel cost reduction and optimization services. Prior to joining AFS, she spent 12 years as a Pricing Analyst at FedEx, analyzing over 5,000 agreements. She consults regularly with some of the largest shippers in the world and is a sought-after speaker and consultant. She graduated from Westminster College with a BA in French and Business Administration, received a French Language Immersion and Certification and an MBA in Global Business Management from the University of Phoenix.

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TS 303 CASE STUDY #1 Online Sports Retailer Uses Advanced Analytics to Manage Its Parcel Network
In order to manage your parcel network, you must have the right information available at the right time. Discover how Fanatics, major league sports online retail giant, has implemented the essential metrics necessary to manage their parcel network and how they use advanced analytics to interpret trends to drive out costs. You will learn about the metrics that are key to managing a dynamic parcel network and how the right analytics can give you better control over the areas that drive cost and service. Level: Moderate-Advanced

Co-presenter: Heather Kelley is Vice President Operations Administration for Fanatics, a leading online retailer of officially licensed sports merchandise, which provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics and FansEdge brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Mounted Memories. In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports, CBS Sports, FOX Sports) and over 200 collegiate and professional team properties.
Co-presenter: Mike Lambert is Vice President of Consulting Services for Green Mountain Consulting. In this role, Mike is responsible for the development and execution of all consulting solutions which include parcel contract management, business intelligence and network optimization services. Mike holds a Bachelor of Science Degree in Industrial Engineering from the University of Tennessee and a Master of Business Administration from the University of Memphis. Prior to joining Green Mountain in 2007, Mike held the position of Engineering Senior Manager at FedEx Global Supply Chain Services where he was recognized with FedEx's highest honor, the Five Star Award, for his leadership and involvement in implementing FedEx's Critical Inventory Logistics service offering. Complementing his transportation experience, Mike also worked in manufacturing and distribution positions at Williams-Sonoma, Nike and Milliken & Company.

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TO 403 How to Best Leverage WMS & TMS for Today’s Vast Parcel Fulfillment Options
In today’s multi-channel or omni-channel fulfillment models, WMS and TMS have become paramount in all aspects of the operation. Knowing where your inventory is and how much is on hand was once all that mattered. However, this is no longer the case. Today, operators have a much larger challenge. Inventory ties up a company’s capital assets and knowing when and from where to replenish stock have become the big challenges. The question today is: where do you go to fill your orders? Should you dropship the order, make it available for in-store pickup, ship it from the store or does it come from a distribution center? All of these options are now viable. But how do you best manage it? Can your WMS/TMS and parcel solutions really manage all of this for you? Come to this session to find the answers to help you improve your business model in today’s demanding market. Level: Moderate-Advanced

Presenter: Presenter: Larry Lewis is a Global Transportation and Shipping Product Marketing Manager at Kewill with responsibilities for the company’s multi-modal shipping and spend management products and services. Larry holds degrees in Behavioral Science and Network Engineering and has over 10 years of experience in software and high-tech industries. Prior to Kewill he was co-founder, CTO and COO of Pointandship Software where he led the design and development teams for their Shipping Expense Management software. Prior to co-founding Pointandship Software Larry was the COO at Comm360 System Integrators.

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OF 503 EXCLUSIVE SURVEY RESULTS Next Practices (Not Best Practices): How Does Your Operation Stack Up?
Distribution success can be a major source of competitive differentiation. But how do you compare with the industry and your peers? In this session, we will reveal the results of the PARCEL/Mpower Group pre-conference operations survey while exploring value-centric techniques that allow you to close performance gaps. Presented by one of our highest rated speakers from 2012, this session will explore the trends impacting your profession and how to convert these challenges into competitive weapons. Consider: the changing dynamics in the politics and costs of offshoring production; high-growth economies generating demand from a growing middle class; distribution strategies as a major source of competitive differentiation; identifying and managing risks without excess risk mitigation that leads to disastrous results. To accomplish all this, having the right competencies in your organization are absolutely critical. This session will tie all these issues together and present an approach that you can take back and immediately apply to incorporate globalization into your strategy, identify major issues and challenges, develop a risk management approach, convert risk management into a competitive weapon and determine required competencies to be a Next Practices organization. BONUS: Participants will receive a Next Practices benchmarking analysis. Level: Advanced

Presenter: Dalip Raheja is a recognized thought leader, a frequent contributor to research papers and articles and a much sought after speaker. As President and CEO of The Mpower Group, Dalip has over 30 years of experience managing large organizations and change initiatives. His work with Fortune 500 companies in the US and internationally covers all facets of the sourcing process, including contracting and negotiations, relationship management and risk management. In addition, Dalip has been named by Supply & Demand Chain Executive as a “Provider Pro to Know” every year since 2007. Prior to founding TMG, Dalip created and led the Strategic Initiatives group for Bank One. This internal consulting organization launched and managed large complex change initiatives for the bank. The group’s capstone achievement was creation of a comprehensive Strategic Sourcing program that achieved over $1.3 billion in documented savings over three years. Prior to joining the bank, Dalip was a Principal and Regional Business Development Manager in the Strategic Consulting Group of Digital Equipment Corporation. Dalip is currently authoring two books and holds an MBA in Finance and Marketing.

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OP 603 The Packaging Area: Nightmare or Dream World?
Is your packaging area a nightmare? Discover tips on how to streamline this area, automate and make it more productive without reducing accuracy and quality. This area, the last area before your product is turned over to shippers, is sometimes problematic, so distribution centers throw the people in the area to check for accuracy in order picking, apply dunnage, insert advertising material for the next order and package product so that the customer receives everything that they have ordered correctly. What is the best packaging material to use? What is the best layout? Explore other examples and pros and cons to different layouts and products. Level: Moderate

Presenter: Ed Romaine is CMO -Vice President of Marketing for Integrated Systems Design (ISD). He has spent over 30 years involved with organizations looking to optimize their manufacturing, distribution and warehousing practices. Romaine is a frequent editorial and information contributor to hundreds of publications, blogs and online publications and has been a speaker at dozens of Supply Chain and Logistics organizations and functions. Within the industry trade organization, Material Handling Institute (MHI) Romaine has taken numerous leadership positions over his 17 year membership. He was the former Chairman of the Carousel/VLM Group, Vice Chair of the Automated Storage and Retrieval Group Chairman for the Supply Chain Execution (SCE) group of America, was Chairman of the Order Fulfillment Council of America and was one of the originators of the Carousel and VLM Product Section Group. He has spearheaded the efforts to create the first industry safety standards for horizontal carousels. Romaine has held top management positions for industry leaders Kardex Remstar, White Systems (a division of Pinnacle Automation and FKI) and his own company. He has an undergraduate degree from Ohio University and completed the Competitive Strategies program from the Wharton Business School.

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12:00 pm – 12:50 pm

TF/TM 104 INDUSTRY FIRST Live and Interactive Parcel Pricing Benchmarking
Never done before, you will be able to participate in a live transportation benchmarking survey with immediate display of results. It gives you a chance to see how your parcel pricing stacks up with your peers that are attending this session. Technology enabled and totally blind to avoid confidentiality concerns, you’ll respond to questions based on an expert survey. This engaging and interactive session is an invaluable opportunity to learn what's available, highs and lows and where your company's negotiated contract compares to other volume parcel shippers. Participants will automatically receive a full copy of all results following the session. This is an experience you won’t want to miss. A PARCEL Forum exclusive! Level: All

Survey Expert: Rob Martinez, DLP, CMDSS is President & CEO of Shipware LLC, an innovative parcel consulting and auditing firm whose mission is to increase its clients profitability by delivering savings and value beyond their reach. Rob has helped some of the world’s most recognizable brands reduce parcel shipping costs an average of 23% through contract negotiations, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 25 years of transportation industry experience including executive positions at Airborne Express and Stamps.com in addition to his work as an outside consultant since 2001. Considered the foremost expert in all things parcel, Rob is a popular presenter at leading industry conferences and collaborator to hundreds of transportation publications. In 2012, the Board of Directors of the American Society of Transportation and Logistics (AST&L) voted unanimously to confer upon Martinez the designation of Distinguished Logistics Professional, (DLP). The DLP is awarded to transportation logistics professionals who are leaders in their field providing significant and career-long contributions to the industry.

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TS/TO 304 MEGA SESSION Get Prepared: Technology Could Determine the Future of Your Company
Is your company prepared with technology for today’s world? Technology is changing, seemingly at the speed of light, but the positive is it is getting affordable to everyone. Find out what steps you should take to make sure your company is ready for the future with technology that supports better warehouse and transportation modes, best cost solutions and customer service demands. Are your systems antiquated? Does your IT infrastructure need an overhaul? Hear ideas on how you should discern what to do and where to go for help. The future is bright and getting brighter for those companies using technology to catapult to the top with the best customer service, the best supply chain and the best technology infrastructure. Level: All

Presenter: Susan Rider is a frequent speaker in the industry. She has been in the industry 21 years and always gives attendees golden nuggets so they can apply improvement tactics they’ve learned at the conference when they return home. Previously an executive with order picking and WMS/TMS companies (Manhattan Associates and RedPrairie), Susan currently is a consultant with Rider & Associates. She is a board member of CSCMP and previous board member of WERC. Susan is also the Content Director for the Operations portion of the PARCEL Forum.

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OF 504 How to Assure Outsourcing Success
Outsourcing is a valuable alternative to accomplishing much more with much less of a capital investment, and it’s especially beneficial to companies who want to concentrate on their core businesses. But relying on someone else to warehouse and/or ship your product—the only means by which you make money—is somewhat scary. Whether you are selecting your first third-party firm or you are an experienced outsourcer, this session is for you. Learn the tricks to selecting an outsourcing partner and ensuring you get the most from that relationship. Once you have chosen a partner, how do you manage a sometimes contentious relationship to benefit your company and to get an outsourced partner to care about your business? Matt will reveal tips to ensure you are taking the right steps to get the most for every dollar spent. Level: Advanced

Presenter: Michael Ryan is the Executive Vice President-Parcel Solutions for Pro Star Logistics. He joined Pro Star in June 2013 and has been in the Parcel business for over 25 years. He has worked with many multi-national organizations in developing global parcel solutions which required him to travel to over 20 countries worldwide. He has gained an appreciation for the complexities that are involved in international shipping. During his career, he has spent time with DHL Worldwide Express, DSC Supply Chain Solutions, Genco and Velocity Express. He has a Business Economics degree from Benedictine University and is a member of CSCMP and WERC. Michael has a core belief of customizing solutions to the requirements of his clients in maximizing the service/cost equation.

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OP 604 The Art of Pick-Pack-Ship Integration to Lower Costs & Keep Customers
Bottom line, it’s about the customer! You got the order; now you have to pick the items, select the packaging, pack it, label it and hand it over to the carrier. Not quite. In this session, you will learn how each order is a unique order for a unique customer. By proactively using customer order information, you can integrate and customize the fulfillment process. The product that is finally delivered to the customer makes a big statement about your company. You need to make sure it is the right item in the right box, shipped at the right time. But you can go even further with customized carton logos or messages applied during the process, modeling distribution more in terms of a predictable manufacturing process. Find out about order fulfillment solutions with customized ink jet print technologies that get results. Case studies will show real problems and results that were achieved with appropriate solutions. Level: Moderate

Co-presenter: Dave Broadfoot is with Matthews Supply Chain.
Co-presenter: Mark Beauregard is with Matthews Supply Chain.

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WEDNESDAY, OCTOBER 9th

8:00 am – 8:50 am

TF 105 Building a Best-in-Class B2C Transportation Program
t’s no revelation that B2C shipping is a fast-evolving segment of today’s shipping environment. From free shipping, to returns management and to transit time control, transportation has become a source of competitive advantage. Now you can discover the key actionable items you can take to transform your B2C logistics into a source of differentiation and customer retention. Learn about >>Optimizing your carrier mix for improved service and cost reduction >> How regional carriers can help you reduce costs and increase customer satisfaction >> Returns management >> Managing 3P routing guide compliance >> Shopping cart transportation right pricing >> Managing peak season issues. Level: Basic

Presenter: Joe Wilkinson is Director of Transportation Services at enVista. He has over 15years of experience across all modes of transportation including parcel, LTL, rail, ocean and air freight. He works with clients to advance profitability and corporate objectives, optimize and increase efficiencies of transportation and logistics activities and communicate financial and strategic concepts across the organization. He is a leading expert in parcel shipping and pricing practices and has negotiated literally hundreds of parcel agreements from both sides of the table—carrier and shipper. His areas of expertise include transportation rating and analysis, shipping best practices, parcel market trends and developments, mode optimization and transportation network and practice optimization. Some of the customers he has worked with include 800Flowers, Warner Music Group, The Hillman Group, See’s Candies, Leonard Green & Partners and Brown Shoe. Prior to joining enVista, Wilkinson was a senior pricing analyst with FedEx. He has also held positions in the investment and mutual fund industry. He has a Bachelor’s Degree and Master’s Degree in business administration from West Virginia University.

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TM 205 How to Make the Right Decisions in Shipping Parcel & LTL
With shipping costs now known to be about 50% of logistics expenses, there is more urgency to tightly manage costs. Is shipping LTL one way to accomplish cost reduction? It could be, but making the decision starts with an in depth understanding of “rating.” Correct decisions are made by understanding and factoring the complex set of "hard criteria" such as weight, dimensions, delivery date, etc. In this session, you will understand why the gray area exists between shipping parcel and LTL; what the business impact is; how other companies are solving this issue; and what the business benefits are. We will detail the complexities of rating and where you are on the spectrum of rating needs. You will see how other businesses make decisions and the impacts of making the right or wrong choices. You will also see how technology can be helpful in making good business decisions. Level: Advanced

Presenter: Geoff Comrie, Vice President of Business Development for 3Gtms, founded Transite Technology in 2002. As CEO, he led the company to become a recognized provider of innovative transportation management software until the merger with 3Gtms earlier this year. He has 20 years of experience in technology sales and management, with companies such as Pansophic and Siemens. Geoff is a graduate of Western Illinois University with a Bachelor’s Degree in Computer Science.

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TS 305 Top 6 Parcel Automation Strategies that Reduce Costs
If you want to know how to accurately quote shipping at the time an order is placed and hence, save money on shipping, enhance the ordering experience and streamline processing within your warehouse, this presentation is for you. There are numerous benefits to being able to accurately predict shipping costs in advance of actually preparing the product for shipment. This ability can be done in a web shopping environment or be used for B2B shipments. The complexities of Shipment Optimization and how it relates to DIM weights vs. actual weighs will be explored as well as making comparisons to the older containerization systems that are commonly available in today’s market and how they differ from new methodologies. Level: Moderate

Presenter: Mike Parrilli is Vice President of Sales at Varsity Logistics, Inc. and Logimax, Inc., both business units of the Friedman Corporation that are part of Constellation Software Inc., a publicly traded company with 2011 sales of $773 million. Varsity and Logimax are leading suppliers of Transportation and Warehouse Management Software. Mike has over 20 years experience in the logistics software industry.

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TO 405 Imaging: The Eyes of Transportation
This is a must-attend session for the executive looking for ways to add accuracy and speed to your mobile processes while eliminating damage claims, delivery errors and paper processes. Imaging technologies have moved well beyond the barcode. Today’s imaging solutions have the ability to impact transportation and logistics operational processes, change the way we interact with our customers and make information available to our back-office systems earlier in the process. Well beyond simple track and trace, we will explore real-life examples of the use of mobile imaging technology for document management, mobile OCR solutions providing address capture, document reading and other enhanced uses. Imaging technology is having a profound effect by becoming the eyes of frontline IT solutions—come see why. Level: Moderate

Presenter: Jeff Sibio is the Industry Marketing Director for Transportation & Logistics solutions at Intermec Technologies Corporation. Jeff is responsible for defining and leading the company’s solution strategies for these areas to ensure Intermec’s products and services meet the market needs today and into the future. Jeff brings to Intermec extensive transportation and logistics experience with more than 25 years of involvement in delivering T&L focused technology solutions. Prior to joining Intermec, Jeff worked with leading companies in the transportation sector and technology companies serving the unique needs of transportation operations. Throughout his career, Jeff was responsible for several innovations that restructured and refined business processes and organizations to deliver improved service and greater operational efficiency resulting in positive impact to the company’s revenue and margins.

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OF 505 The Impact of e-Tail Sales Trends on Order Fulfillment & Returns
Online retailers are facing the challenge of maintaining quality of service in order fulfillment and returns processing as order volume shifts from brick to click-and-mortar. On top of that, consumers are voicing their open and honest feedback on retailers’ quality of service through public social media forums—80% of consumers that use Twitter look at past customer satisfaction ratings and reviews prior to purchase. In order to effectively meet the demand of rising online sales, while at the same time meeting the rising quality of service expectations of consumers, retailers and their shipping carrier partners are being forced to identify efficiencies and place new controls around order fulfillment and return processes. For example, the majority of shipping carriers are starting to impose electronic data interchange (EDI) standard communication requirements on businesses, which require all order and returns data to be sent in a carrier-specified format in order to be processed. Compliance with these EDI standards will require major systematic and procedural changes for several businesses. While the road to order fulfillment & returns process optimization may be a long and uncomfortable ride for many retailers, ultimately, the forced implementation of improved quality control standards around order fulfillment and reverse logistics processes will result in stronger, more efficient businesses that will be better prepare you for the inevitable challenges that come up next. Level: Advanced

Presenter: Brian Lindenmeyer is with Blue Horseshoe, a TransTech division. He has over 18 years of experience in operations strategy and process improvement, working both as a client and a consultant. Previous projects have included strategy development, network design/optimization, operations improvement, ERP and SCM software justification and vendor selection, as well as the implementation of solutions in call centers and service operations, stores, distribution, and manufacturing. Brian earned a Bachelor of Science degree in Industrial Engineering from Clemson University and carries multiple accreditations and certifications, including Lean Six Sigma, MOST, MSD, and MTM. He speaks frequently at regional and national conferences on operational leadership, continuous improvement, and human capital performance management.

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OP 605 International Shipping 101
If you have no experience or little experience with international shipping, you will come away from this session with some good stories of how others learned the hard way about exporting and importing. International expert Tom Stanton will walk you through: What defines a small international-bound package >> What services work the best and for what purpose—mail, ground, truck, air forwarding, small package or ocean consolidation >> What restrictions/penalties do you face with export controls—restricted commodities, restricted countries, etc.? >> What are customs considerations—restricted imports, duties and taxes, trade agreements? >> Why do we care where it comes from—Country of Origin? >> What goes up must come down—returns and reentry. Level: Basic

Presenter: Tom Stanton has been a licensed customs broker since 1980. He has also worked as a forwarder, international traffic manager, customs manager and more recently as a logistics consultant with AFMS. His specialty is international supply chain analysis, customs laws and transportation savings. Tom is an expert educator on conquering the challenges of international shipping.

 

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9:00 am – 9:50 am

TF 106 Regionals Are Not All the Same: Which Type Is Best for You?
You know that there are many regional carriers across the US. But do you know there are different “types” of regional carriers? Do you know the differences and which type is best for you? You will after this session. By understanding how different regional carriers evolved from their inceptions, you will become aware of their strengths. We will explore carriers that cover multiple states for general distribution as well as carriers that specialize in certain product lines or metro areas. Then you will learn how to evaluate your shipment needs to determine which type of regional you should use. You can leave this session knowing what questions you should ask regional carriers before choosing one for your business. Level: All

Presenter: Kent Szalla is General Manager of PITT OHIO’s GROUND service, a regional mid-Atlantic parcel and small package delivery service located in Pittsburgh. PITT OHIO’s GROUND service is a subsidiary of PITT OHIO. Kent's 18 years of management, consulting and information technology experience spreads across a variety of supply chain industries including manufacturing, warehousing and transportation. He has implemented major enterprise projects within these industries and has been with PITT OHIO for 11 years. At PITT OHIO, Kent was IT Director of Business systems until July 2009 when he moved into PITT OHIO’s GROUND service and is responsible for running all aspects of the division, which has heavy information technology and process requirements. Kent received his Industrial Engineering and Liberal Arts degrees from The Pennsylvania State University in State College, Pennsylvania and graduated with an Executive MBA from the University of Pittsburgh in August 2008.

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TM 206 Sweat the Small (Parcel) Stuff. It Could Mean BIG Money!
At last year’s PARCEL Forum, Mike Blair discussed trends, data analysis and strategy opportunities. This year, Mike takes it to the next level. After a quick review of finding opportunities to save money that lay within the details of managing information, the knowledge building will expand to mode optimization and Hundredweight/Multi-weight. You will gain an understanding of identifying opportunities, how to analyze the opportunities and how to develop a strategy to implement the opportunities. You will also see how Hundredweight and Multi-weight products are great cost bridges to LTL—the next great opportunity for parcel shippers. Level: Advanced

Presenter: Mike Blair is Director at FDSI Logistics. Mike has a rich history in the transportation industry with 16 years in many roles at UPS—operations, sales (small account, big account $1-$10M, Hundredweight), sales management, pricing and contract administration. He also has seven years experience with a 3PL in contract management, sales of full service (parcel through truckload) freight management programs.

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TS 306 Have it Your Way: Total Parcel Management & Customer Satisfaction
Parcel shipping is changing…again. Technology and customer expectations are driving companies and carriers alike to rethink how and when a package gets to its destination. For many companies, a package is no longer just a package—it is an extension of its brand. And customers want delivery options which fit into their busy schedules. From Same Day to Re-routing to Hold for Pickup to Ship from Store, carriers and companies are exploring new, more agile ways to deliver a great and lasting impression. But the ability to meet these expectations needs planning and a strategic vision. Most companies are still not using any Transportation Management technology; and if it is implemented, it is under-utilized at best. In today’s environment of increased expectations and faster delivery times, companies of all sizes need an approach which integrates transportation management, order fulfillment and customer service on one unified platform. In short, they need Total Parcel Management. In this seminar, you will learn how Total Parcel Management through automation and integration can increase customer satisfaction, reduce costs and eliminate compliance issues. Your customer is demanding more in that final mile, be sure you are prepared. Level: All

Presenter: John J. Kruzan has spent over a decade in transportation with senior positions in business development, sales and marketing. John has created new business channels, technology initiatives and partnerships for both express carriers and software firms, specializing in transportation management. John currently serves in Shipping Solutions Marketing with Pitney Bowes’ Distribution Solutions (PBDS).

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TO 406 What’s Trending in WMS and How to Get an ROI
Just as technology has changed rapidly, so has the functionality in Warehouse Management Systems. They are easier to deploy, easier to train and use and easier to get a return on investment. Technology is usually the key to increase throughput, efficiency or accuracy. The traditional functionality of WMS has broadened to include order management for direct to consumer and catalogs, customer web orders, slotting, order visibility and order allocation. Learn the latest in new functionalities and trends while getting some invaluable tips on how to get a real return on investment. Level: Moderate

Co-Presenter: Roger Rountree is Vice President of Marketing and Product Management at Cadre Technologies, a leading innovator in warehouse management systems dedicated to logistics and fulfillment operations for 3rd party providers and distribution companies. He was a co-founder of Cadre in 2001. Roger has directed technology marketing for more than 25 years. In addition to Cadre, he has served as Sr. VP of Sales and Marketing at PartMiner WorldWide, Inc., VP of Marketing at Distribution Resources Company and Director of Marketing at Information Handling Services and Petroleum Information Corporation. Roger is a graduate of Regis University in Denver, Colorado with a degree in business administration and economics.
Co-Presenter: Daryl Grove is with Cadre.

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OF 506 CASE STUDY How to Control Costs with a Scalable Supply Chain Strategy
Step inside Budget Golf, a small but steadily growing sporting goods retailer that has achieved explosive and then steady business growth via its three-pronged sales strategy—brick-and-mortar retail stores, an online store and eBay sales. The owners are very strategic in thinking about how to grow their business and leveraging technology to support their growth. In the face of the recent recession, the founders undertook an aggressive effort to win new business. It worked—sales increased by 205%. Growth was so rapid they overwhelmed their operational systems. To accommodate the combination of multiple sales channels, the company devised a supply chain model that allows them to drive profitability even as they address a complex retail environment, as well as their warehouse/inventory, order packing, shipping, etc. They've taken a step-by-step approach that has given them a scalable solution that lets’ them respond to seasonal spikes in business without taking on labor. Find out how they created an integrated solution that has delivered cost and productivity benefits in multiple operational touch points while reducing costs—reduced labor by 2,000 hours/year by eliminating redundant data entry and automating 95% of order fulfillment scenarios; eliminated seasonal staff; gained greater visibility into sales patterns, order activities and shipping. Level: Moderate-Advanced

Co-presenter: Todd Messineo is Founder of Budget Golf.
Co-presenter: Bob Fischer is the Co-founder and CEO of Advanced Distribution Solutions, Inc., (ADSI), a provider of logistic management solutions for the supply chain industry. A recognized logistics technology expert with 30+ years experience, Bob has helped companies of all sizes address complex order fulfillment, shipping and supply chain visibility challenges in domestic and international operations.

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OP 606 CASE STUDY How L.L. Bean Provides a Cost-Effective Service for Offshore Customers BONUS L.L. Bean Gift Cards
There are over 7 million potential customers residing in Alaska, Hawaii, US Territories, Possessions and Associated States, as well as customers with APO, FPO and DPO addresses. Typically, these customers are underserved and are provided a substandard experience when compared to customers living in the contiguous 48 states. It is not uncommon for shippers to exclude shipping to these jurisdictions, charge additional fees and/or quote exceptionally long service times. Hear how L.L. Bean tapped into this market with a shipping strategy that is affordable and often exceeds the expectations of offshore customers. Discover the options they considered and how they built a transportation strategy which takes advantage of best service at the best price. Also explore what operational changes they made to accommodate off-shore shipments and how they got an ROI on this paradigm shift. Shipping to these offshore customers is a great way to get started in the international marketplace. Level: Moderate

Co-presenter: Maria McCourt has worked at L.L. Bean, Inc. for 30 years; over 15 of those have been in Logistics. Over the last 10+ years, Maria as the Logistics Project Leader has been focused on moving L.L. Bean from using a single package delivery partner to a very diverse worldwide delivery network that supports a best-in-class service strategy at a competitive price.
Co-presenter: Craig Starnes is the Senior Logistics Manager at L.L. Bean, Inc., a leading multichannel merchant of quality outdoor gear and apparel. With over 15 years of experience, Craig supports L.L. Bean’s world class customer service by focusing on providing the very best delivery experience for all Direct to Customer shipments.
Co-presenter: Kevin Unbedacht is President of International Bridge (dba ParcelPool.com), a regional parcel carrier company servicing over 7 million consumers in the unique offshore market (Hawaii, Alaska, Puerto Rico, U.S. Territories and Military APO/FPO). His logistics specialties include working with many "already going there" partners and combining excellent service and technology to solve the challenge of providing e-commerce shippers desired service and pricing to difficult-to-reach areas.


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12:40 pm – 1:30 pm

TF 107 CERTIFICATION: Negotiating Carrier Contracts
Earn a Certificate for Negotiating Carrier Contracts from Governors State University when you complete this two-hour course. With this certification, you will take with you the strategies to negotiate best-in-class carrier pricing as well as the terms and conditions of your contract. Become skilled at knowing if the carrier’s proposal is “best in class” or not. Learn where you can get all the data to put together an effective RFP. Find out what is the best way and when is the best time to negotiate with your carriers. Understand how a FAK (freight all kinds) can be to your advantage. Learn the reasons why you cannot simply review both areas of proposed pricing and decide. Discover how service lanes and on-time delivery apply. Review best packaging to win damage claims. Then understand how to combine your LTL (less-than-truckload) with small package to hit your discount marks. You must attend the entire session and take a follow-up exam to earn your Certification. Content Level: All

Instructor: Dr. Patricia Kerns is a Professor at Governors State University. She brings 20+ years’ experience in a leadership role. She has managed in various industries including operations, manufacturing, material management, distribution, warehousing and transportation. She teaches at various universities in the Chicago-land area. Patricia earned her EdD degree from Olivet Nazarene University with a concentration in Ethical Leadership. Her research study explored Midwest small- and medium-sized manufacturing and their ability to compete in the global economy. She has managed both domestic and international freight forwarding. Her experience includes negotiations of freight rates including ocean and air shipments. Patricia has worked with some leading transportation companies including UPS, FedEx, ABF, YRC, Kuehnle & Nagel, Global Fairways, etc. She earned her MBA from Governors State University with a concentration in Leadership and a BA from Governors State University with a concentration in Operations Management. She also holds a Lean Six Sigma Black Belt from Purdue University and is a member of APICS (The Operations Management Association).

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TM 207 Optimize Transportation to Your Marketing Promotions
Today’s savvy shoppers are looking for a bargain, which drives online retailers to offer free shipping and other persuasive promotions to sweeten the deal. However, promotions can cause shippers to actually lose money and decrease customer satisfaction levels if not properly executed. This session will show you how to optimize marketing promotions to ensure customer satisfaction while improving your bottom line. You’ll find out how to >> Leverage “what if” scenarios to determine the true cost of planned promotions >> Determine optimal shipping rates, based on key shipping and customer loyalty factors >> Budget for the promotion and determine if the offer is worth the cost >> Determine the appropriate service level >> Consider other factors outside of cost, including: the impact of holidays and other no-movement days, customer satisfaction with delivery time, and what day you need to receive the order to meet your commitments >> Make your marketing promotions more flexible to mitigate the cost of the promotion >> Determine if you should offer free shipping for orders above a certain $ amount or item quantity >> Build seasonal shipping promotions into your carrier contract. Level: Advanced

Presenter: Daniel Coppersmith is Director of Technology and Product Development with envista.

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TS 307 Technology Eases the Transition to Using Regional Carriers
In today’s transportation landscape, technology is a vital factor in determining whether a delivery company can meet their customer’s needs. In this session, you will learn how regional parcel carriers have upgraded their level of technology so that switching from the national carriers will be a seamless transition for large shippers. We will discuss the latest handheld scanner technology that provides shipment visibility and instant proof of delivery information, streamlined package processing through proprietary and third-party shipping software options as well as the robust material handling systems that regional carriers have added to augment their capacity during peak shipping seasons. Level: Moderate

Co-presenter: Mark Magill is Director of Business Development at OnTrac, a regional parcel carrier servicing 60 million consumers in the seven largest western states (California, Arizona, Nevada, Oregon, Washington, Utah and Colorado). He has worked in the transportation industry for over 20 years and is a frequent speaker at transportation industry events.
Co-presenter: Danielle Couch is Software Director with OnTrac.

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TO 407 Riding the Cloud: Leveraging Your Carrier Software to Streamline Pick/Pack/Ship
How would you like to extend your free carrier-provided software to drive cost savings, operations improvements and improved customer service? New cloud-based integration and extension technology has dramatically lowered the cost of ownership and provided payback in days as opposed to the months of legacy approaches. You will find out how to: >> Integrate growing e-commerce business seamlessly into the order management process >> Implement business rules to optimize the carrier and service options to control costs >> Use extensions to fully automate pick/pack/ship such as branded pack slips, customer notifications, etc. The new cloud-based technology has reduced the risk and costs of implementing automation. Furthermore, the technology and agile approach enable improvement to be rapid, incremental and self funding, rather than traditional big bang, high-risk projects. Level: Moderate

Presenter: Brian Hodgson had been providing logistics and supply chain solutions for over 15 years that have created savings and benefits for thousands of customers. Brian's experiences in warehouse, shipping, e-commerce market segments and technology provide a background that solutions are grounded in key business areas, driving hard dollar ROI. Brian is VP of Sales & Marketing for OZ Development.

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OF 507 How to Use Strategic Sourcing & Analyze Decisions and Outcomes
Traditional strategic supply chain design tools have focused on classic questions of facility location, number, type, size and mission, together with attendant transportation links and flows. However, contemporary users of such tools are demanding ever-increasing levels of sophistication, consistent with the demands of senior management. In this session, you will go well beyond traditional network design topics, exploring issues such as:>> Strategic sourcing—the right way to analyze it >> Expanding the operations footprint—not just elsewhere but also “elsewhen” >> Zone-skipping—how to analyze it using a network tool >> S&OP and a network model >>The unification of marketing and operations >> Sustainability We will contrast the underlying philosophy of aggressively and continuously analyzing supply chains with the more traditional view that supply chains are relatively static and that strategic questions need be revisited only occasionally. You will discover when and where to build/buy distribution centers or to use 3PLs. Level: Advanced

Presenter: Dr. Jeffrey Karrenbauer is President and a Founding Director of INSIGHT, Inc., which develops management support systems for supply chain professionals around the world. His areas of special interest include optimization and simulation models for designing and analyzing complex supply chains, efficient techniques for constructing databases to support such analyses and well-designed interfaces for these tools. He has also conducted extensive research in the area of shipment planning policies and their impact on supply chain costs, inventory costs, and customer service. Currently, he is pursuing the application of strategic network design models to solve issues associated with questions of supply chain vulnerability and hardening and the marriage of network design with inventory optimization and strategic transportation procurement tools. Jeffrey earned his B.B.A. in marketing from the University of Notre Dame and his Ph.D. in business logistics from The Ohio State University.

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OP 607 POWER SESSION Part 1 Innovative International Distribution Strategies to Control Costs & Generate Growth into New Global Markets
If your company is looking for new markets—and who isn’t—this session is for you. Now you can learn how to ways to cost effectively distribute globally and expand your business reach into international markets. Learn how to implement low cost shipping options, while maintaining high service levels and choice in international shipping and delivery. We will examine how to optimize your carriers’ international supply chain solutions. We will explore the nuances of international shipping with duties and taxes prepaid or collected at destination and how that affects your distribution choices. Level: Basic-Moderate

Co-presenter: Tim Sailor is the founder of Navigo Consulting Group. Navigo specializes in contract benchmarking, distribution analysis and carrier negotiations. Since 1995, Navigo has reduced its clients’ shipping costs by more than 30%. Tim has been recognized as a Distinguished Logistics Professional by the American Society of Transportation and Logistics, Inc. and has contributed to the transportation industry for over 27 years.
Co-presenter: Patricia Hester, Vice President, Navigo Consulting Group, started her career in the transportation industry in 1987 and has accumulated extensive experience on both the carrier and shipper side of the business. Her positions with a leading carrier included regional management covering the Northeast corridor, coupled with senior leadership positions in management, high performance team development, market development, operations, and customer service. Patti joined Navigo Consulting as Vice President in 2009.

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1:40 pm – 2:30 pm

TS 308 Considering SaaS? Why It Is All the Rage in the Parcel Industry
BONUS Matrix Comparing SaaS to Traditional Solutions
SaaS (Software as a Service) is fast becoming one of the hottest topics in the parcel industry. This is a must-attend session for companies that are considering implementing SaaS TMS or converting their existing TMS solution from conventional server-based to SaaS. The differences and tradeoffs between several SaaS types including; Multi-tenant, Single-tenant and Cloud based will be explained. We will then explore why SaaS is growing in popularity and how it can provide: >>Lower startup costs >>No need to purchase servers and provide IT support >>No large up front capital expense; SaaS solutions are typically paid monthly >>Faster deployment >>Faster ROI TAKE AWAYS: Matrix comparing SaaS to traditional server based solution

Presenter: Jim LeRose is a shipper’s advocate and has been a transportation industry consultant for three decades. Formerly with Pitney Bowes Distribution Solutions, he is Principal of Agile New York, a leading provider of multi-carrier shipping software and transportation cost-reduction strategies that help companies compete. Jim is CEO and Founder of EcoReturn, a revolutionary ecommerce return solution.

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TO 408 How to Keep that Delivery Guarantee through the Use of Mobile Technology
Making sure you meet your guarantee of when a package is delivered on time to the customer is the core of your business and a key driver of customer satisfaction. Having visibility into the status of a delivery also can provide a strong competitive advantage when delivering to both consumer and business customers. We will walk through how one logistics leader is using mobile technology, such as RFID and barcode scanning, to meet their customers’ timing needs, improve reliability of quick response and increase customer satisfaction. Also, learn about the possibilities in customizing your software, including cloud-based apps, pay-per-delivery vs. per-unit software licensing models, hardware as a service, integrated DVIR and telematics and mobile lifecycle management. Level: Moderate-Advanced

Presenter: Mike Maris is the global leader and Senior Director for Motorola’s Industry Solutions group, leading the Transportation, Distribution and Logistics vertical. Mike has more than 30 years in the supply chain industry, concentrating on transportation & logistics, distribution and manufacturing operations. Prior to joining Motorola, Mike’s professional experience included Vice President and Chief Operating Officer positions with leading supply chain management software companies. Additionally, he managed distribution center operations for a large US retailer. As a member of the Council of Supply Chain Management Professionals (CSCMP) and the Warehouse Education Research Council (WERC), Mike has been actively involved in the support of local chapters. He is frequently a guest speaker at numerous Supply Chain trade associations and conferences throughout North America, Europe and Asia-Pacific and was most recently named to Supply & Demand Chain Executive “Pros to Know.” He received his B.S. from Purdue University and his Masters Degree at Central Michigan University.

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OP 608 POWER SESSION Part 2 Case Studies in Global Freight Saving Solutions
If you are shipping in the global marketplace, are you doing it at the least possible cost? Attend this session and hear about real-life examples of transportation cost savings to alert you to look for these types of savings in your own operation. Learn how one client was making small package shipments with export discounts and no import or third party discounts. Another shipper was using small package shipments when air freight was much more cost effective. Yet other shippers were using LCL ocean when a 20-foot container would have cost less and delivered more quickly. You’ll pick up great cost savings ideas that you can implement immediately. Level: Moderate-Advanced

Presenter: Tom Stanton has been a licensed customs broker since 1980. He has also worked as a forwarder, international traffic manager, customs manager and more recently as a logistics consultant with AFMS. His specialty is international supply chain analysis, customs laws and transportation savings. Tom is an expert educator on conquering the challenges of international shipping.

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Updated 6/3/13

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