DEDICATED, NON-COMPETE HOURS

Monday, October 24th
Pre-Conference Tutorials
10:00am – 5:00pm

Tuesday, October 25th
Conference Sessions
9:00am – 12:45pm

Opening Day Keynote Luncheon
1:00pm – 2:30pm

Exhibit Hall Open
2:30pm – 6:30pm

Opening Night Reception
6:30pm – 8:00pm

Wednesday, October 26th
Conference Sessions
8:00am – 9:45am

Exhibit Hall Open
9:30am – 12:00pm

Transportation Panel Luncheon
12:00pm – 1:30pm

Conference Sessions
1:45pm – 3:30pm

Give Your Parcel Shipping & Warehouse Knowledge a Lift...

MONDAY, OCTOBER 24 - PRE-CONFERENCE WORKSHOPS

9:00 am - 4:00 pm

WS 100 INTERACTIVE ROLE PLAYING: Inside Parcel Rate Negotiations: Understanding Everyone's Motivation
Step into the real world of negotiating as seen from every angle. This highly interactive parcel negotiation workshop will let you actually take on different roles in a mock negotiation. Most of you have a good view from the shipper side but not from all the other "angles" touched by the contract. These roles will include the following: » Carrier's sales rep, sales manager, pricing manager and operations. » Shipper's EVP logistics, VP transportation, IT director, customer service manager, warehouse manager, finance manager, director of procurement and VP sales. » Parcel negotiator, the third-party consultant. During the day, we will do three negotiating sessions that will allow you to play each role. We will use real-life examples and all the data that would support a negotiation. After attending this workshop, you will negotiate parcel contracts more effectively by understanding the thinking process of each of the roles. Guaranteed to be fun while learning a whole lot about negotiating transportation contracts! BONUS: Prizes for the "best" negotiators, or, should we say, actors!

Presenter: Rob Martinez, MQC, CMDSS, is CEO of Shipware Systems Corp., an innovative professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world's most recognizable brands reduce parcel shipping costs an average of 25% through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience including executive positions at DHL and Stamps.com in addition to his work as an outside consultant since 2001. Rob is President of EO (Entrepreneur's Organization) San Diego, President and Founder of the Mail Systems Management Association San Diego chapter, member of ISM, NASSTRAC and NAPM and serves as a Director on multiple boards.

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WS 200 Packaging Integrity in the Distribution Chain: Limiting In-Transit Damage
The distribution environment can be brutal to packaging. Packages are subject to shock, compression, and vibration, as well as changes in pressure, temperature and humidity. Identifying the right type of packaging for the products you ship is key to limiting in-transit damage which, limits your financial losses. This workshop will cover the variety of test methods and protocols that can be used to help you select the right packaging for the product you ship. At the end of the day, damaged shipments due to improper or mishandled packaging impacts the bottom line and undermines consumer confidence.

Presenter: Susan Hauge has been with TEN-E Packaging Services since 1995, working as a project manager and manger of quality systems. TEN-E Packaging Services is a third party packaging testing laboratory, with expertise in regulatory and distribution packaging testing, including DOT/UN packaging, medical device packaging and consumer product packaging. As a project manager, Susan works with clients to create test plans that will aid in packaging validation and problem resolution. Test plans are developed using a variety of industry standards, including ISTA, ASTM, NMFC, and other industry or customer specific test protocols.

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WS 300 Competing in the Future: Operational Re-engineering BONUS: Tour of Crate & Barrel DC
"You can't continue to do what you have always done and expect different results." How do you tailor your operation to compete in this new economy? What operational areas should you explore to find areas ripe for change? What do you need to do differently or keep the same? What will be the best practices of the future and how do you prepare your operation and team for it? In this workshop led by warehouse operations expert Susan Rider, you will find the answers and investigate ideas you can implement. Susan will also cover how to improve customer satisfaction and key performance indicators that can drive your business to excellence. But she understands that change can be difficult within any organization. So to top off the workshop, Susan will tackle the management issues involved in operational re-engineering, answering these key questions: Are you letting your business drive your team or is your team leading the way? How do you get management to support your new concepts and processes? With her vast experiences in warehouse operations around the world, Susan will share with you how other companies have accomplished the task of improving operations. NOTE: Prior to the event, PARCEL Forum staff will be contacting you to get some background information on your operation (which will remain confidential) to help Susan focus her workshop specifically for those in attendance. BONUS: Tour of Crate & Barrel. After learning about reengineering your operation, board the bus and take a tour of Crate & Barrel's DC. See first-hand what the results of a successful operations overhaul can be.

Presenter: Susan Rider is a frequent speaker in the industry. She has been in the industry 20 years and always gives attendees golden nuggets so they can apply improvement tactics they've learned at the conference when they return home. Previously an executive with order picking and WMS/TMS companies (Manhattan Associates and RedPrairie), Susan currently is a consultant with Rider & Associates and recently returned from Europe, where she assisted the military in improving its distribution center. She is a board member of CSCMP and previous board member of WERC.

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WS 400 EXCLUSIVE & INTERACTIVE Building a Roadmap to a Career in Logistics that Benefits You and Your Company
It's a new era with new leadership demands. Economic times require getting more productivity from fewer people. Generational gaps require understanding motivational differences. More competition for fewer internal investment dollars requires a new approach to upper management. Let's face it; if you want to build a career, you need to have the ability to get things done–remarkably, well done. In this exclusive workshop, you will conquer the changes in a very interactive learning environment with other like-minded, logistics professionals. 

1. Establish the Foundation: Unleashing Your Leadership Potential
1. Leader vs. Manager (Communicate and plan like a leader; growth opportunities; gain visibility; motivation and retention)
2. Managing Up (Navigating the cultural "hairball")
3. Managing for the Future (Remote associates; the new employee: generational gaps; issues facing managers of the future)
2. Embrace Your Strengths: Building a Strength-Based Organization
1. Knowing Your Strengths
2. Becoming an Accountable Leader
3. Build Your Network: Leveraging Social Media and Networking
3. Execute Your Vision: Have a Lasting Impact at Your Organization
1. Creating Your Vision and Choosing Your Projects
2. Building a Team (Creating the accountable team; creating successful cross-generational teams)
3. Creating Sustainable Change: Project Management

Presenter: Brette Hardison joined enVista in April 2008 as Human Capital Manager and has expanded her expertise to Consultant to help advance enVista's catalog of client services to include Strategic Management Consulting. Brette's background is working with managers interested in learning more about process changes, training and development and other strategic initiatives. With her Human Capital experience, she brings a unique perspective to Strategic Management Consulting. Brette is an Appreciative Inquiry Practitioner and specializes in Generational Training and Human Capital Consulting. Before joining enVista she worked in manufacturing and aerospace assisting companies in large-scale project management and other strategic initiatives. Brette has successfully managed several Human Capital projects and is actively engaged with enVista's Supply Chain Strategy Consulting team on numerous client projects. She has delivered numerous presentations to executives at industry conferences including multiple CSCMP Roundtables, the Indiana HR Conference and Indiana Chamber of Conference. Brette has a Bachelor of Business Administration from Texas A&M University. She is an active member of the Society of Human Resources Management and has earned Certifications in Integrity Selling, Integrity Services and Appreciative Inquiry.

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TUESDAY, OCTOBER 25th

8:00 am – 8:45 am

SE 101 SPECIAL EVENT Let's Get Started! Networking Continental Breakfast
What a great way to start the day and the conference–enjoying a continental breakfast with your peers. Our host will kick off the breakfast with some great ice-breakers and unique perspectives about getting the most out of the time you spend at the Forum. And the fun continues even after the breakfast. It doesn't matter if you are an esteemed alumni or a newcomer to the PARCEL Forum, this special event will leave you motivated and networked. When you register for the conference, make sure you sign up for the breakfast since seating is limited. We want to assure an intimate environment for the most excellent networking. First registered, first reserved. BONUS: $100 gift card for a lucky winner!

Host: We are pleased that Michael Warber will be heading up this greet-and-meet. Michael has been a favorite speaker at the PARCEL Forum for many years. His position as an Internal Consultant and Trainer with Siemens gives him a unique and experienced approach in forming networks that really deliver the results YOU want. Michael also understands the unique aspects of the shipping industry with his past experience as a project manager and engineer for USPS, FedEx and UPS. If you want to get the most out of your time at the PARCEL Forum, Michael is sure to help you meet your goals.

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9:00 am – 9:45 am

TF 101 How Technology Can Help Reduce Spend by 30% – Really!
More than ever, shippers are looking for new strategies to curb rising shipping costs. This extremely unique, must-attend session reveals how when a company combines negotiation services with optimization technology and validation services together into one all-inclusive strategy, it can save 30% or more vs. traditional disparate approaches. Developed exclusively for PARCEL Forum, industry veteran Jim LeRose will introduce the newest and most comprehensive strategies that intertwine negotiations with automated solutions to significantly reduce parcel and freight shipping costs by 30% or more! Unique strategies and best practices that other companies have paid millions of dollars to develop will be revealed. These cutting-edge transportation spend reduction ideas do not require a big investment. Bring your iPad, recording devices, tablets, pads of paper and extra pens. You WILL be taking a lot of notes that will help save your company big bucks. Content Level: Basic-Moderate

Presenter: Jim LeRose, Principal, Agile Network NYC Metro, is a seasoned TMS (Transportation Management Software) solutions provider and recognized industry consultant with over 25-years experience. Jim has helped hundreds of organizations get visibility and control over their enterprise transportation spends for the purpose of managing and reducing these costs. Formerly at Pitney Bowes Distribution Solutions, Jim is Principal at Agile Network, a group of logistics systems integrators and transportation consultants. Jim is head of marketing for AgileShip for QuickBooks, a unique integrated third-party multi-carrier shipping app designed exclusively for QuickBooks users. Jim is also President of Advantaship.com, the first-ever shippers' savings club, and he has authored articles in Business Week, PARCEL and has a column in Mailing Systems Technology. Jim's domain expertise spans companies including FedEx, UPS, USPS, DHL and LTL/TL. During his career, Jim has provided services and/or solutions for companies such as Intuitive Surgical, Stryker, Audiovox, Panasonic, Movado and many others.

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TM 201 Conquering Outside Market Forces that Affect Transportation Spend
Rising fuel costs, increased small parcel rates and legal and capacity issues are redefining relationships between carriers and shippers. These are just a few of the market forces and trends that will shape carrier pricing and the overall shipping environment into 2012. But, if shippers want to reduce spend or negate cost increases in 2012, they must understand how these forces, trends and carrier rate increases uniquely impact their businesses. In this session, John Haber will discuss: » The Big Concern: The need for transparency inside and outside the shipping organization, including how issues like carrier capacity, staffing, legal troubles and terrorism as well as a shipper's profile are shaping services and cost. » The Big Picture: An external view of rising fuel costs and how carriers will expand their profitability through higher surcharges and rates; the lawsuit for preventing outside pricing consultants and pricing collusion; capacity (more freight moving today than there was a year ago, but there is a lot less space); staffing (massive driver exodus of layoffs and pay cuts); terrorism and how it is translating into higher shipper costs. » The REAL Picture: John will discuss how shippers can negate rising shipping costs by gaining insight into how these issues UNIQUELY impact their businesses. He will discuss how to: Understand your unique shipping profile and characteristics; Analyze based on carriers' long-run marginal cost; Determine fair margins on carrier services to justify fair pricing; Choose the right shipping methods with regards to specific shipping characteristics and market trends. John will discuss what tactics you can use to negate specific rate increases and costing pitfalls including: DIM; Delivery area surcharges; Residential area surcharges; Declared value insurance; Ground address corrections; Ground minimum charge; Long-zone air rates. Content Level: Advanced

Presenter: John Haber launched NPI's Transportation Spend Management Division in early 2006, which today works with more than 100 well-known shipping organizations like Sephora, Tupperware, Canon and CVS. In addition to managing and leading NPI's large team of transportation spend management experts, John manages development of NPI's proprietary logistics software and analytical tools. Prior to NPI, John held various executive level positions at UPS, where he was instrumental in developing both internal and external profitability and activity-based costing models. John also managed the UPS Strategic Account Profitability group that audited the pricing and profitability of UPS' top customers. John is widely considered one of the logistics industry's foremost thought leaders on spend management and is frequently quoted and published in outlets such as Logistics Management, PARCEL and the Journal of Commerce. In his personal time, John serves on boards of charitable organizations and can also be found cheering on the Tarheels–as he holds a BS in Political Science from The University of North Carolina.

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AT 301 CASE STUDY Use Web Services to Augment Existing Shipping Workflows
Technology is available today to allow shippers, software developers, corporations and websites to easily integrate the U.S. Postal Service into their workflows. This technology enables the seamless implementation of USPS shipping using advanced, yet simple, state-of-the-art web services without disruption to a shipper's existing integrated workflow environment. Hear from Other World Computing, one of the largest online catalogs of computer, iPod and iPhone enhancement products, about how they utilize USPS shipping technology to expedite their international and domestic shipping. Content Level: All

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EO 401 Pick and Pack Operations: Why Sustainability Still Matters
Is green dead? Who cares? What are the pitfalls? How can you achieve sustainability and reduce costs? What is the future of green and how will it impact our industry? Even though green initiatives have taken a back seat to economic concerns in the past couple of years, “green” is not dead. Find out how what you can do in your pick-pack operation to meet green initiatives and give your company a competitive advantage in consumers' eyes. Content Level: Basic-Moderate

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PL 501 Selling Your Supply Chain Ideas to the CEO
What your boss' boss is looking for and why! When it comes to managing your company's supply chain, you may have the best ideas in the world and do a great job for your company. But guess what? It won't mean a thing unless your C-level executives understand and are willing to support your ideas. Unfortunately, most competent, dedicated supply chain professionals are lousy sales people! It is important to understand what it takes to sell an idea. Drawing upon his experience as the Chairman of his own seasoned company, his involvement in numerous CEO and president organizations across the country, his work with hundreds of C-level executives and his executive involvement on the Boards of NIT League, TIA and AST&L, Mike Regan has an in-depth understanding of what it takes to capture the attention and gain the support of your boss for supply chain initiatives. In this presentation, he shares these perspectives with you. Come to this session and you will leave with the following: » A framework on how to present your project to C-level executives » Grabbing their attention » Showing how your project contributes to key company initiatives » Presenting risk minimization or avoidance » Taking "the numbers" into consideration (payback, ROI, ROIC, contribution to earnings) » How to use the right language to target your presentation to the specific interests of any top executive » The top deal killers–those things you must avoid doing in order to be successful. Content Level: All

Presenter: In 1984, Michael Regan co-founded TranzAct Systems, Ltd. Prior to the sale of its freight payment group to Schneider National in March 2000, TranzAct was among the largest privately held logistics information companies in the country. Today, he is CEO and Chairman of the Board of TranzAct Technologies, Inc. Michael serves on the boards of numerous industry groups including the American Society of Transportation & Logistics, National Industrial Transportation League, the National Association of Small Shippers and the Transportation Intermediaries Association. In 1995, Michael was inducted into the Chicago Area Entrepreneurial Hall of Fame and was recognized as a Finalist in the Ernst & Young's Entrepreneur of the Year Contest. In 2002, he was named Delta Nu Alpha's Transportation Professional of the Year. In 2003, he was named as one of the 100 Irish American Executives in Irish America Magazine's Business 100. In 2005, he was named Executive of the Year by the National Industrial Transportation League and Member of the Year by NASSTRAC in 2008. Michael is a CPA and has a BSBA from the University of Illinois at Urbana-Champaign.

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10:00 am – 10:45 am

TF 102 Multi-Sourcing or Single-Sourcing: What's Best Today?
With the state of carriers in 2011, is it time to re-evaluate your parcel distribution? Are you overly reliant on your incumbent carrier? Are you getting all you should from your carriers and their representatives? Although FedEx and UPS offer comprehensive services for all shippers, is it better to split your traffic among different carriers, including USPS and regional carriers? We will discuss what factors you should consider and how a multiple-carrier environment may be the right decision. Learn how to position your company and maximize the best rates and services offered in today's marketplace. Leave this session knowing: » What objective factors should be used to evaluate carriers' rates and services » How to make your carriers more responsive and flexible » How to take advantage of new services in the parcel industry » What is the true cost of change in switching carriers? Content Level: Basic-Moderate

Presenter: Tim Sailor is founder of Navigo Consulting Group which specializes in contract benchmarking, distribution analysis and carrier negotiations. Since 1995, Navigo has reduced its clients' shipping costs by more than 30%. Tim was recently recognized as a Distinguished Logistics Professional by the American Society of Transportation and Logistics, Inc. and has been in the transportation industry for over 20 years. Tim has been a keynote speaker and presenter at Mailcom, the Institute for Supply Management (ISM), Council of Logistics Management (CLM), PARCEL Forum, various Mail Services Management Association chapter meetings and IRCE. He has been published in Logistics Management, Journal of Commerce, Mailing Systems Technology, Multichannel Merchant, Air Cargo World, PARCEL and Traffic World.

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TM 202 CASE STUDY Mine Your Data to Know What Your Carriers Know
Your carrier has all your shipping history. They know where you ship from, they know where you ship to. They know what services you use, what weights you ship; they know your trends; and they have your history. When you enter into a negotiation, they usually know more about the attributes of your business than you do. In this session, you will learn how to take the carriers' billings or reports and turn that raw data into useful information about your distribution by service type, by zone and by weight. Learn what attributes are most desirable to the carriers and how to package your book of business to optimize the discounts you obtain in a negotiation. Learn how to use pivot tables with your monthly reports to spot trends in your business and uncover opportunities for immediate savings. BONUS: Get a free analysis tool where you can plug in this information and do easy comparisons between carriers or between carrier discount offerings or between services of a carrier. Content Level: Moderate-Advanced

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AT 302 Automation: How Vera Bradley Met the Challenge
When faced with rapid growth or a change in business model from direct-to-store or direct-to-consumer, what are the best ways to approach automation for parcel shipping? Any company experiencing growth will at some point find themselves in the position of needing to increase capacity and take the costs out of picking, packing and shipping orders. And that's exactly the challenge Vera Bradley faced in its warehouse operations. Learn from Vera Bradley's Senior Director of Distribution how they explored different options for automation based on its order profile/business model. Then discover best practices for each type of business model as well as approaches to consider if you are in the midst of changing from one order profile/business model to another. Leave this session knowing the types of automation that work best with certain profiles/models and what should be considered when you change models/order profiles. Content Level: Moderate

Co-presenter: Dave Gealy is Senior Director of Distribution for Vera Bradley and is responsible for all Vera Bradley domestic and international distribution operations, handling multi-channel order fulfillment for over 3,300 wholesale accounts, 42 company-owned retail stores and key accounts such as QVC and Air Force & Navy Exchange. With over 20 years of experience in supply chain management and distribution operations, Dave is seasoned in transitioning operations to best practice processes based on analytical evaluations. With a strong knowledge of WMS, Dave has initiated and led several core projects resulting in enhanced functionality and cost savings for distribution operations. Prior to joining Vera Bradley, Dave was a Senior Consultant for FORTE Industries, in which he assisted clients with supply chain process improvement, facility and system design and implementation strategies. He also served as an Industrial Engineer at Wright-Patterson Air Force Base where he designed facility systems and led process improvements. Dave received his Bachelors of Science in Industrial and Systems Engineering from Ohio University. Co-presenter: With over 40 years of experience in material handling engineering, material handling consulting and project management, Bob Babel is FORTE's Vice President of Implementation Services, overseeing project delivery functions. Bob has an extensive background in project management; handling large-scale implementation projects as well as starting the project management practice at The Buschman Company (became part of FKI Logistex which is now part of Intelligrated). One of Bob's prior positions was to direct material handling research and development, and he holds a US patent for pusher elements and cross tubes within high-speed sortation equipment. For the Vera Bradley projects, Bob has been involved in the consulting, design and implementation of the original Greenfield installation and all expansions. This included application and selection of equipment.

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EO 402 Reduce Risk and Save Money on Insured Parcels
Let's de-bunk myths in the parcel insurance industry about "safe practices" that have no affect on risk and explore practices that really impact risk significantly. There are a number of beliefs that are statistically void, while there are many simple techniques that should be deployed but are often ignored. A study of 5 million FedEx parcels for the purpose of detecting what factors are statistically associated with risk will be shared. Warranties and limits of insurance policies will be discussed as to what should be considered and possibly re-negotiated. Sometimes underwriters want to push shippers in directions that have nothing to do with mitigating risk, while unwittingly blocking carriers, services and packaging options that in fact reduce risk. Also learn how to deal with carriers who want to deny claims and how to keep records and follow practices that make claims easier for underwriters to pay. Content Level: Basic-Moderate

Co-presenter: Jim Moseley is President of TransGuardian, Inc. and founder of multiple foreign affiliates of Brink's, Inc., founder of several private companies specializing in insured shipping and founder of FedEx DVX

Co-presenter: Scott Fuhrman is Vice President Transportation Division, Wells Fargo Insurance Services.

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PL 502 EXCLUSIVE SURVEY RESULTS Pricing Benchmarks, Trends and Cost-saving Strategies
Our readers consistently tell us their number one concern is parcel cost, and we're doing something about it! PARCELcollaborated with the parcel experts at Shipware to conduct a national survey of pricing benchmarks, trends and cost-saving strategies. The survey authors will reveal results to the most comprehensive survey ever conducted on carrier pricing, contract rates & terms and world-class strategies to reduce parcel costs. Survey results produced a "best practices" group that led all survey respondents in various categories. Find out how you compare with leading companies as we address the following topics: » What steps shippers have taken to measure & reduce costs » Benchmarking rates & pricing trends » Negotiating rates, terms and surcharges » Use of U.S. Postal Service, regional carriers & parcel consolidators » Best-in-class shipping & handling policies » And more! Content Level: All

Presenter: Rob Martinez, MQC, CMDSS, is CEO of Shipware Systems Corp., an innovative professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world's most recognizable brands reduce parcel shipping costs an average of 25% through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience including executive positions at DHL and Stamps.com in addition to his work as an outside consultant since 2001. Rob is President of EO (Entrepreneur's Organization) San Diego, President and Founder of the Mail Systems Management Association San Diego chapter, member of ISM, NASSTRAC and NAPM and serves as a Director on multiple boards.

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11:00 am – 11:45 am

TF 103 CASE STUDY Weight Lifted! How BodyBuilding.com Developed a Stronger Transportation Strategy to Significantly Trim Carrier Costs
To realize its goal of dramatically reducing carrier costs, Bodybuilding.com first had to understand where its dollars were going. Join this leading e-retailer and enVista to learn how to build a better transportation strategy, beginning with a comprehensive cost model and key cost driver identification. Hear firsthand about the benefits of providing a detailed shipping profile and service requirements to all bidding carriers, as well as critical steps toward developing a thorough RFQ. Receive critical tips toward building your carrier negotiation strategy based on service, terms and conditions, value-adds and price. Finally, understand how to review, validate and execute carrier pricing proposals to your benefit. Content Level: Basic

Co-presenter: Michael "Mike" McCabe is the Director of Operations for BodyBuilding.com. Co-presenter: Joe Wilkinson is Development Manager of Transportation Services at enVista. He has over 15 years of experience across all modes of transportation including parcel, LTL, rail, ocean and air freight. He works with clients to advance profitability and corporate objectives, optimize and increase efficiencies of transportation and logistics activities and communicate financial and strategic concepts across the organization. He has negotiated literally hundreds of parcel agreements from both sides of the table–carrier and shipper. His areas of expertise include transportation rating and analysis, shipping best practices, parcel market trends and developments, mode optimization and transportation network and practice optimization. Some of the customers he has worked with include 800Flowers, Warner Music Group, The Hillman Group, See's Candies, Leonard Green & Partners and Brown Shoe. Prior to joining enVista, Wilkinson was a senior pricing analyst with FedEx. He has also held positions in the investment and mutual fund industry. He has a Bachelor's Degree and Master's Degree in Business Administration from West Virginia University. Outside of work, Wilkinson is a musician and woodworker, combining both to create custom made drums.

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TM 203 Regionals Take Cues from LTL Model: How Will this Benefit Your Transportation Plan
As you continue to pursue alternative approaches beyond the duopoly to parcel delivery, there are lessons to be learned from the well-established LTL transportation model; ones that can be applied to parcel regional carriers. And that is just what is happening now. Learn how a technology-based national LTL service, called The Reliance Network (TRNet), has successfully partnered with several regional LTL carriers. Find out first-hand how the successes of TRNet are being transitioned to the small package industry as regional carriers align to provide a broader geographic delivery area. You will leave this session understanding the technology, customer service and pricing trends with some historical perspective. And you will be able to visualize how this new era in regional delivery can fit into your transportation plan. Content Level: All

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AT 303 Let Technology Curb Transportation Spend
The traditional Transportation Management System (TMS) is evolving. Technology can now deliver simple, effective solutions that produce cost savings to any transportation budget. Technology is also giving organizations more visibility to where and how its transportation spend is allocated. In this session, we will explore the new trends in transportation spend management and how organizations drive real, lasting and quantifiable change in its operations by using a new generation of TMS.

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EO 403 DOT's New Rules Are Changing the Wheels on the Consumer Commodity Shipping Cart
According to the Healthcare Distribution Management Association, replacing or remarking their members' shipping totes will cost at least $70 million. How much will it cost you? Find out if any of your shipments are affected and what the cost may be to comply with the major changes to Consumer Commodity ORM-D. Learn how to modify your distribution practices, policies and computer systems to conform. US DOT is eliminating the Consumer Commodity ORM-D classification, affecting all shippers and transporters of consumer commodities like aerosols, flammable paint, perfumes, cosmetics, drugs, medicines, some food products, cleaning compounds and many other products. Changes will affect box, carton and tote markings changes; allowable package sizes; addition of package test requirements; and new shipping paper and labeling requirements. You will also learn what employees need retraining and how carriers will handle the changes. BONUS: Receive a session summary booklet containing examples of new markings, labeling and shipping papers, marking and labeling charts and other information. We will also provide a link to the 80+ page final rule for download. Content Level: Moderate

Presenter: Ken Holloway has over 40 years of transportation industry experience with 23 of those years providing transportation safety education and consultative services. He provides his expertise to a wide variety of clients including manufacturers, retailers, transportation companies, trade associations, government agencies and consulting organizations. Ken also acts as a liaison to government agencies such as Pipeline Hazardous Materials Safety Administration, US Coast Guard, Federal Aviation Administration, Federal Motor Carrier Safety Administration and Federal Railroad Administration. Areas of expertise include hazardous materials safety as regulated by DOT, ICAO/IATA and IMDG; hazardous materials employee training; facility inspections, audits and corrective action assistance; practical safety program and policy development; and hazardous materials identification and classification. Ken is a former logistics manager for companies that ship hazardous materials both domestically and internationally. He has also worked for transportation companies. He is a regular contributor to several publications including Journal of Hazardous Materials Transportation and PARCEL.

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PL 503 CASE STUDY What Story Are You Telling? The Art & Science of Presenting Data
Technology in the parcel industry has advanced greatly and with it the amount of data that is generated. The problem that companies face is how to present the data to the employees and customers. This session will look at presenting data at the company level, at the operations level and the project level. At the company level, we will focus on four areas to measure and report. Targets will be developed in each of the areas and tracked on a monthly basis. At the operations level, we will discuss the idea of a one-sheet/one-week planning document. Also, the goal of a 15 minute/15 second report that I used on a major project for one of our large customers. Both of these tools will enable all levels of the organization to quickly determine the plan for the week. At the project level, we will discuss when the data is acceptable and when we need to take actions. The examples are practical in nature and easy for the team to remember. We will also discuss ideas on presenting the plans for the next 30, 60 and 90 days. The focus of the presentation is not on statistics, but rather on making the data easy to understand and take action. The information will work for both formal slide-based presentations and handouts for team members. BONUS: You will receive templates from the various reports that can be used as a baseline for your presentations. The reports are all based on standard office tools and will provide a great starting point for making communication more effective. Content Level: All

Presenter: Michael Warber is Senior Business Process Specialist with Siemens. As an Internal Consultant and Trainer with Siemens, he develops and teaches classes on Project Management. He has many years experience as a project manager and engineer for USPS, FedEx and UPS. He is also a former ski instructor.

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12:00 pm – 12:45 pm

TF 104 Matching USPS Shipping Resources to Your Shipping Dollar
Since entering the competitive marketplace, USPS Shipping has focused on lightweight parcels with an expanding array of innovative products that represent a good match between its resources and your shipping dollar. The list includes steady expansion of Flat Rate products, space- and fuel-efficient cubic shipping and hybrid ground options. As part of its journey, the USPS has developed world-class partnerships, volume pricing opportunities for businesses of all sizes and new access channels. The story continues to unfold. Find out about the next chapter involving world-class visibility, sustainable products that harness the USPS network efficiently, advanced technology and payment solutions that make it easier to ship. You will leave this session understanding: the range of USPS products for lightweight parcels and which are best for regional shippers, small vs. large businesses, documents/flats vs. parcel shipping; volume-pricing options for customers of all sizes; cost considerations–economy vs. knowing when to expedite; the "extras" USPS brings to the table; and the impact of returns on profitability. Content Level: All

Presenter: USPS Domestic Products Vice President Gary Reblin is responsible for the growth and development of postal mailing and shipping products and services used domestically, both market-dominant and competitive. In earlier posts, he implemented the merger of USPS Expedited and Ground Shipping and headed Express Mail and Priority Mail programs. A 19-year Postal veteran, Gary previously served as Manager, Intelligent Mail Planning and Standards. He holds a degree in industrial engineering and operations research from the University of Massachusetts, Amherst and a Masters in Business Administration from Strayer University.

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TM 204 Shipper Beware! The Legal Risks You Face in Today's Logistical Environment
As a shipper, you face three monetary risks when dealing with carriers and intermediaries. Come to this session to learn how to eliminate or minimize them. The three risks are: >>Exposure to penalties for late payments of freight charges, which can add up to $40,000 or more >>Potential liability of having to pay a freight bill twice, which can be $400,000 or more >>Vicarious liability for accidents on the highway, which can climb to $4,000,000 or more. When dealing with large, solvent carriers, these factors are of less concern; however, in this day of trying to drive down delivery costs and bringing more transportation companies into your mix, you better be careful! Content Level: Moderate-Advanced

Presenter: Brent Wm. Primus is CEO of Primus Law Office and an attorney specializing in transportation law since 1973. Brent has 38 years of experience working with shippers, intermediaries and carriers. He is a frequent lecturer and has presented seminars to local and national audiences throughout the country on litigation and transportation topics. He has written an ongoing column–PARCEL Counsel–in PARCEL since 2007, providing subscribers with real-life legal experiences.

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AT 304 People, Process, Technology & Design
In this fast-paced world, it's important to revalidate your processes, encourage and retain your people, look at new technology that will make your facility more efficient and effective while saving money. In this session, you will become aware of new trends in these areas and how to go about investigating solutions. You will also leave with a "Top 12 list of things to avoid when selecting a technology partner." But that's not all. What's the one area most people forget, design? Learn how putting good processes on top of a bad design will get you some changes, but putting good processes on top of a good design will make you really rock! Content Level: Moderate

Presenter: Susan Rider, President of Rider & Associates, specializes in supply chain, operations and marketing consulting. Previously an executive of two of the leading supply chain software companies, Red Prairie and Manhattan Associates, she has over 20 years experience in the material handling industry. Rider is Past-President of WERC. She serves on the Board of CSCMP, Editorial Advisory Board for Modern Material Handling, Distribution Center Management and speaks frequently across the country on Warehousing, Software Selection and Logistics/Supply Chain issues.

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EO 404 CASE STUDY Reducing Costs & Your Carbon Footprint through Packaging
Dean Arnold began a campaign at National Instruments to reduce its packaging to comply with a green initiative and to deal with the effect of dimensional weight costs. The campaign has been very successful in achieving its goals. Dean will share how they created awareness within the company on the importance of packaging, DIM considerations and reducing waste; how they worked with its Citizenship team on green solutions and metrics; how they identified dimensional weight costs and personalized those costs and created metrics; and how they implemented innovative packaging solutions, drove cost savings by engaging numerous departments and worked with internal and external parties on how to make packaging more efficient. Find out how to create these grassroots efforts in your operation. Content Level: Moderate-Advanced

Presenter: As Global Logistics Manager at National Instruments (NI), Dean Arnold oversees the NI Worldwide Supply Chain. He also consults with other departments within NI in their logistics decisions including purchasing, production, marketing, sales and operations. In his current role, Dean is involved in team efforts to continuously improve customer satisfaction, lower logistics costs, improve logistics efficiency, reduce quoted product lead times, as well as trying to reduce inventory levels through logistical solutions. He had a key role in moving NI's centralized distribution center in Europe from the Netherlands to Hungary, moving NI's global distribution center to Hungary and opening NI's Asian DC. In 2009, he helped drive a 25% reduction in transportation costs through numerous external and internal negotiations and process changes; a good portion of these savings derived from packaging improvements. Dean joined NI in 2002 as Traffic Manager. He has since held the positions of Shipping Manager, Packaging Manager and Export Manager. Prior to his work at NI, Dean held several supervisory positions at UPS over a nine-year period. He holds a Master's of Science in Management from Troy State University and a Bachelor's Degree in Business Management from Louisiana State University.

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PL 504 CASE STUDY Turn a Troubled Economy into an Opportunity
Heed the saying "when the going gets tough, the tough get going." Matthew H. Larson is one of the tough guys and is sharing what opportunities can be created in a bad economy. He will share his insight on: » Joining forces with companies that are not competitors to share empty warehouse space » Utilizing shared space and shipping volume to drastically reduce your overall logistics spend » Utilizing extra space and the skills of your well-trained logistics employees to become a logistics provider for smaller companies and make it a profit source to offset losses » Offering state-of-the-art software and services that may be unavailable to some companies » Using software to help drop ship from your empty space, and with the proper billing platform, up-charging for transportation thus keeping the volume requirements you need to maintain negotiated carrier pricing. BONUS: Having been trained personally by FedEx co-founder Mike Basch, Matthew will be giving away a signed book by Mr. Basch which discusses the importance of customer service and the key to putting customers' needs first. Content Level: Advanced

Presenter: Matthew H. Larson is originally from the Salt Lake, Utah area. He attended SLCC and Brigham Young University. He worked for a DHL Franchise owner who offered any sales rep who was responsible for 75% of sales an ownership split of 50/50. Matthew got ownership shares in three franchises and then won a fourth in a drawing. He bought three more including the State of Hawaii. Then an opportunity came along to operate an independent business. He sold all of the DHL franchises before starting Orange County Logistics. After less than four years and building a state-of-the-art billing system, the business was doing $8 million in sales. Matthew then sold his business to CR England in 2008. Now, Matthew is President of MHL-Logistics.

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WEDNESDAY, OCTOBER 26th

8:00 am – 8:45 am

TF 105 POWER SESSION Negotiating Part 1: Secrets to Negotiating Rates & Terms
There are two equally important parts when you negotiate carrier contracts–rates and terms. And when you leave this session, you will take with you the strategies to negotiate best-in-class carrier pricing as well as the terms and conditions of your contract. Oftentimes, shippers overlook or don't review the fine print in detail, which in turn can be very costly. In addition, new extra charges are added every year, which have a major impact on your transportation costs. At latest count, there are more than 80 so-called extra charges. If you're feeling the impact of these yearly increases and other excess shipping charges, this session is for you! You will learn "insider" information from a former carrier executive on how to conduct historical distribution analyses to identify key areas for negotiation; negotiate base, matrix and portfolio discounts; identify and reduce the impact of accessorial charges; and utilize leverage, benchmarks and other negotiation strategies. Content Level: Basic-Moderate

Presenter: Throughout Travis Burt's long and successful career in the shipping industry, he has amassed a wealth of knowledge and experience. After a 23-year career, Travis left UPS as a Senior Sales Executive and co-founded the Transportation Impact team. Leveraging this experience, Travis is able to negotiate superior discounts and uncover hidden fees; ensuring customers receive optimal business results.

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TM 205 CASE STUDY How ADP Manages a Multi-Carrier Network
There are a variety of reasons why a shipper may choose not to single-source their parcel network. But having multiple carriers can give shipping managers a headache. You will hear first-hand how Automatic Data Processing (ADP) has successfully managed their multi-carrier network of national carriers, regional and local couriers as well as an in-house fleet. Learn how to leverage carrier relationships to realize the optimal balance of cost and service performance. Discover the challenges facing ADP and how they have successfully driven performance standards across all carrier groups. This session will provide valuable information for shippers looking for alternatives to a single-source transportation model and provide a roadmap for successfully developing and managing a multi-carrier network. Content Level: Moderate-Advanced

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AT 305 Realizing Multi-modal Opportunities through Technology
Dynamic transportation planning has long been rooted in the domain of freight shipments, while static routing guides and decision trees have often dictated the carrier and service for parcel shipping. Diverse technologies have driven diverse transportation choices. Now imagine technology that enables the best of both worlds—being able to send parcels as a freight shipment! In this session, this perceived dichotomy will be dispelled as new technology leads way to more mixed mode planning and execution for parcel shipments. You will see first-hand actual data used to calculate cost savings for using a freight leg for portions of your parcel shipping. Leave this session understanding how to evaluate if a multi-modal strategy is right for your company, ways to analyze order history to determine how to save money by shifting modes and what parameters should be used to measure successful strategies. Content Level: Advanced

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EO 405 POWER SESSION A Look Inside: 8 New Ways to Beat Back Parcel Increases by Adjusting DC Operations (90-minute session)
You seek new out-of-the box ways to reverse parcel price increases. Traditional cost control methods such as rate shopping and zone skipping have matured. Since most everyone uses them, they no longer provide competitive advantage in the marketplace. But by looking inside at your operations, you can find the competitive edge. This is your chance to learn in-depth eight new ways for you to reverse carrier price increases. Several of these techniques take a holistic approach to reducing total parcel spend. They generate savings not only from transportation but warehouse handling, warehouse throughput, packaging and void fill. All tactics use a company's existing rate structures and contracts to generate incremental savings in the midst of multi-year agreements. The eight tools are: » Next Generation Cartonizing Algorithms » Optimal Carton Regime » Dimensional Weight Packaging » Efficient Backorder Management » Pound Shaving » Stub Balancing » Reverse Zone Skip » 100% Trailer Utilization. BONUS: You get a web link to an online calculator that allows PARCEL Forum attendees to enter their carton data and determine potential savings. Content Level: Moderate-Advanced

Presenter: Jeff Haushalter is a partner at Chicago Consulting, a management consulting firm specializing in optimizing and improving supply chains. Over the last 10 years, Jeff has led cost reduction, process and service improvement initiatives for a number of Fortune 1000 clients. His experience spans the entire supply chain–procurement, inventory deployment, packaging, warehousing, transportation and order processing. He has a degree in Economics and Computer Science from Northwestern University and is a Chartered Financial Analyst.

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PL 505 Cut through the Confusion of International Shipping Partnerships
Do you know where to turn when it comes to international shipping issues? This session will be a first-time review of third-party international export service providers available in the marketplace. After a basic review of the elements necessary for export and the challenges shippers face, three different types of companies will be reviewed regarding the services they provide to assist US companies selling in foreign markets. Each company handles the challenges a little differently but all offer a solid value to companies without a lot of international trade export expertise on staff. You will leave this session understanding the basic exporting services being provided and why they are required as well as the differences between international-services companies and why one may be better than another for your needs. Content Level: Basic

Co-Presenter: Kathy Beteta is the Executive Vice President of International Checkout Inc., a global e-commerce solution that enables US retailers to sell and ship to more than 250 destinations without risk or difficulty. With 15 years of retail and e-commerce experience, Kathy brings a well rounded perspective to the challenges that retailers face in association with international logistics. Kathy has been responsible for the development of International Checkout's innovative solution and services since 2006, during which time the company has grown by more than 1200%. International Checkout currently boasts a roster of more than 750 e-retailers including the likes of Dr. Martens, Jockey and bebe.

Co-Presenter: Jackson Strobel, Vice President of Sales and Operations for International Checkout, has over six years of experience in Supply Chain Logistics Management and four years of experience in Operations Management. Jackson currently oversees all aspects of Operations for International Checkout, Inc. (US) and International Checkout, Ltd. (UK). Through the use of custom designed software, Jackson has been able to reduce processing time and increase throughput of orders, while still maintaining strict quality control metrics, by more than 300% over the course of two years. Jackson is currently developing and implementing additional operational improvements which will continue to keep International Checkout the industry leader in turn-key global ecommerce solutions.

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9:00 am – 9:45 am

TF 106 POWER SESSION Negotiating Part 2: Secrets to Negotiating LTL Contracts
Different carrier types, different contracts. And as you and other parcel shippers expand your transportation plans beyond the duopoly of national carriers, it is critical to understand the nuances to negotiating LTL carrier contract terms and savings for your organization. In this session, you will learn best practices from contract negotiation case studies, understand the key elements of an RFP and why target pricing parameters are important. You will take away specific steps and techniques that will help you negotiate improved LTL contract terms and maximize savings in the long-term. Content Level: Basic-Moderate

Presenter: Joe Heilig is Senior Transportation Analyst with enVista and is responsible for transportation/logistics analysis and freight management services to clients. He is an expert in carrier rate negotiation, carrier compliance/selection and routing guide design. Prior to joining enVista, Joe was with Milan Express, a regional carrier, and New Breed Corporation where he developed a Direct Delivery Distribution Network for Siemens Medical hospital installations. He has a long history in the transportation industry, dating back to 1976. Joe holds a BS in Business - Transportation, University of Tennessee, and a BS Business - Management, University of South Carolina.

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TM 206 Low-Cost Delivery Options for Residential Shippers
As online sales continue to grow, so do the numbers of packages being delivered to the home. However, residential delivery costs can be as much as twice the commercial rate. Product offerings from regional carriers, national integrators, parcel aggregators and the U.S. Postal Service combine for a myriad of service alternatives. But what delivery options are right for your distribution and customer expectations? This session will delve into market share and service offerings of major residential parcel shippers; how to get the best service at the lowest cost, regardless of carrier; how to leverage USPS, regional carriers, parcel aggregators and national integrators; how to increase online sales and customer lifetime value through customer-friendly shipping policies. Content Level: Moderate-Advanced

Presenter: Rob Martinez, MQC, CMDSS, is CEO of Shipware Systems Corp., an innovative professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world's most recognizable brands reduce parcel shipping costs an average of 25% through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience including executive positions at DHL and Stamps.com in addition to his work as an outside consultant since 2001. Rob is President of EO (Entrepreneur's Organization) San Diego, President and Founder of the Mail Systems Management Association San Diego chapter, member of ISM, NASSTRAC and NAPM and serves as a Director on multiple boards.

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AT 306 PEER-TO-PEER Bring It! Shipping Application Questions Answered Here
Are you thinking about upgrading your shipping system, wonder if your current system is doing "all it can do" or want to know the latest and greatest? Then this is the session for you. Oscar Murray, a seasoned logistics IT professional with a PMP certification, will be holding a 45-minute, no holds-bar session to let you ask the questions you need answered. In plain English with as little technical jargon as possible, topics such as cloud computing, network security, maximizing ROI and doing more with less will be discussed. Prior to the session, Oscar will take pen in hand to evaluate systems in the exhibit hall and talk to attendees to see what issues they are having or what lessons learned they are willing to share. This session is truly built-on-the-fly to make sure we cover those issues that are important to you at that time. If you have any questions you would like addressed or want to share some lessons learned about shipping systems, please send them to omurray@acm.org now or stop Oscar when you see him at the Forum. Content Level: All

Presenter: Oscar Murray is IT Project Manager, Shipping Applications, with Cinram which ships about 11 million packages and pieces and about 198 million units. About 90% of the mostly software shipments are B-B. He has been in the parcel industry for 12 years. His present responsibilities include maintaining the shipping applications from an IT perspective, while continually increasing its capabilities and functionality. Oscar also maintains all the ISO 9001-2000 documentation on the shipping applications and audits all other departments in the ISO 9001-2000 Standard. He has been on the PARCEL Forum Advisory Board for five years.

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PL 506 ROUNDTABLE Shipping Globally: Much Easier Than You Think!
International shipping is red hot right now, and our expert panel will help you navigate the murky (and sometimes shark-infested) waters of international shipping. You will learn: » Tips to head off potentially fraudulent transactions before they happen » Marketing to international customers (no, you don't need to speak the language, because many foreign shoppers prefer to order from English language sites) » Internet market penetration levels in key countries » Gray market shipments–you're already shipping to foreign countries, you just don't know it (this is a real eye opener) » New options for accepting non-US issued credit cards » New direct shipping options (saves costs, hassles and time!). BONUS: International shipping resource guide. Content Level: Moderate

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1:45 pm – 2:30 pm

TF 107 Powerful, Proven Steps to Improving Transportation Visibility
mplementing report writing and visibility tools are critical steps toward obtaining and improving business intelligence and responsiveness. However, the key is successfully integrating and managing disparate systems and data sources. In this session, we will walk you through the steps needed to improve visibility and streamline transportation intelligence, including the transportation metrics that matter most. Plus, learn how to obtain instant, web-based access to transportation spend and other executive-level KPIs for improved decision making. Content Level: Basic

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TM 207 CASE STUDY ROUNDTABLE Free Shipping! How Do They Do It... How Can I Do It?
You've seen the ads: "Free Shipping." The buzz phrase for the 2010 peak season is even more prominent this year. Our session moderator's research indicates that more than 80% of the top 100 US e-commerce websites will offer some form of "free shipping" this peak season. If you think free shipping is something that only the mega shippers can offer, think again! Free shipping is a must-have. Hear from one company how they boost sales and remain competitive by using "free shipping." Learn the pros and cons of various offers (minimum purchase required, limited time only, buy two and get free shipping, etc). Explore brand-new alternatives to turn on "free shipping" for your organization. Understand that for a few dollars more, you can turn "free shipping" into extra-cost expedited shipping. And find out which particular carrier's service is used in 95% of free shipments. Content Level: Moderate-Advanced

PANELIST: Ron Wiener is Founder and CEO of EquaShip. His 28 years of technology-industry experience includes multiple immersions in both the shipper side and carrier side of the parcel business. Previously, Ron was CEO of Azure Technology and Distribution Sciences Corp (avionics, flight simulators, software publishing, catalog publishing) and Market Mechanix Corp (an SEO marketing firm). Ron has operated Venture Mechanics, LLC since 1998 in Portland and since 2009 in Seattle as a vehicle for incubating and investing in technology startups, including EquaShip.

PANELIST: Shawn Childs is a former Amazon.com and UPS executive, bringing the perspective of both the world's largest parcel carrier as well as the world's largest online retailers. As Amazon's Director of Platform Design, he directed the strategic team that identified and integrated new programs to improve its worldwide transportation platform. Previously, as Director of N. American Transportation, Shawn's team was responsible for a $500M transportation budget, handling 65M US and Canadian domestic/export shipments from 10 fulfillment centers and 80+ third-party locations. Before joining Amazon, Shawn was the lead national account manager for Amazon at UPS. Previously he was responsible for the Washington District Marketing and Contract Pricing Team for all discounted UPS accounts in WA and AK. Shawn received his BA in Communications from UW.

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AT 307 How to Strategically Select & Implement a Warehouse Management System (WMS)
Warehouse Management Systems (WMS) automate and streamline inventory management and related processes within the warehouse, such as shipping, receiving, putaway and picking. However, properly selecting and implementing the right WMS for your business is critical to operational success and achieving maximum, rapid return on investment (ROI). This presentation will take an in-depth look at how to strategically conduct a solution selection using an exception-based, ROI-driven approach. Learn how to evaluate solution providers based on the requirements and parameters that matter most to your business to deliver the greatest value. In addition, we'll cover implementation best practices and lessons learned to help you better manage deployment complexities and ensure a more seamless transition for your team and your business. Content Level: Moderate

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EO 407 PEER-TO-PEER Let's Talk! Wrapping up the Learning Points
Spend this session listening to the PARCEL Forum Advisors, your peers, discuss what they learned from the conference and will apply in their operations when they return home. If you didn't get to some sessions you really wanted to attend, this is a good time to learn the key points in those sessions you missed. Then join in the discussion by sharing your viewpoints and asking your peers how they are handling issues important to you. Content Level: All

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PL 507 Global Parcel Management in a Shrinking World
In the last five years, there has been a huge shift in global awareness. This session will focus on parcel practices and standards that will allow shippers to meet the challenge to develop and successfully manage a comprehensive global parcel strategy. » Global parcel management vs. domestic parcel management » Cost management including global impact by region, impact of accessorial charges on global parcel rates and key elements of a comprehensive strategy for cost control » Managing global bids including how standardization creates value, service-level management and an optimal approach to volume leverage options » Parcel landscape including geographic review of players' strengths and weaknesses, marketplace competitive analysis and review opportunities where bigger is not better » Increased security including impact on rates/costs » Data integrity including value of data availability and getting carriers to support consistent data quality. After attending this session, you will understand the opportunities for effectively deploying a Global Parcel Management program based on real-world examples of successful strategies and tactics. Content Level: Moderate-Advanced

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2:45 pm – 3:30 pm

TF 108 MEGA SESSION Everything You Wanted to Know but Were Afraid to Ask
As a parcel shipper, you hear things... New carrier services, acquisition rumors, policy changes. What's true and what's spin? A PARCEL Forum exclusive, here's your chance to ask former carrier executives and two of the top parcel consultants in the US ANY question on your mind. Questions such as: What's the truth about FedEx and UPS policies about working with third-party consultants? What's the single best way to reduce costs in today's environment? Will any third player, whether the U.S. Postal Service or regional carriers, make a play to gain significant market share from the Big Two? How can you gain leverage in your carrier negotiations? What's the best deal you can get from a third-party consultant? And many more! There are no sacred cows in this session. Everything is on the table. Because of the sensitivity of this session, attendees will be asked to sign non-disclosure agreements. Content Level: All

Presenter: Gerald "Mr. Parcel" Hempstead has been in the parcel industry for over 25 years and is currently with Hempstead Consulting. Presenter: Rob Martinez, MQC, CMDSS, is CEO of Shipware Systems Corp., an innovative professional services firm that transforms businesses through intelligent distribution solutions and strategies. Rob has helped some of the world's most recognizable brands reduce parcel shipping costs an average of 25% through contract negotiations, rate benchmarking, modal optimization, invoice audit and other savings vehicles. A cum laude graduate of UCLA, Rob has 20 years of transportation industry experience including executive positions at DHL and Stamps.com in addition to his work as an outside consultant since 2001. Rob is President of EO (Entrepreneur's Organization) San Diego, President and Founder of the Mail Systems Management Association San Diego chapter, member of ISM, NASSTRAC and NAPM and serves as a Director on multiple boards.

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PL 308 MEGA SESSION EXPERT PANEL Operational Success Stories: Decisions That Work

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